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Old-world charm X New-age sass — Chikankari, where history whispers and confidence roars ✨

02/10/2026

For long weekends and everyday plans. 🤎

We like our Chikankari a little more relaxed — contemporary silhouettes, earthy colours and just enough embroidery to let the craft shine.

Because beautiful clothes shouldn’t have to wait for an occasion. Wear them for the long weekend, then keep reaching for them long after it’s over.

Shop now at www.amhara.co.in

27/09/2026

Movement can be a way of checking in with the body — noticing where we hold tension, where we feel restricted, and what changes when we simply slow down.

For this edition of Unwind with Amhara, we spent some time with Gurleen as she took us through a gentle bodywork practice, using movement to explore mobility, release and awareness through the body.

Based in Lucknow, Gurleen is a trained and certified dancer, Creative Movement Therapy Facilitator and the founder of aad Studio. Her work brings together movement, body awareness and creative expression, encouraging us to listen a little more closely to how we move and feel ❤️

This particular practice works through the spine and its movement, creating space to loosen, lengthen and reconnect with the body.

A small glimpse into Gurleen’s practice, and a reminder that sometimes, unwinding can begin with simply moving differently 🌸

25/09/2026

For this edition of Unwind with Amhara, we’re stepping into the world of movement with Gurleen — a dancer and movement practitioner who explores dance, breath and body awareness through her practice.

What drew us to her is the way she approaches movement. Not as a performance, but as a way of listening — to the body, to the breath and to what feels natural in the moment.

At Amhara, we’re always curious about people who find their own way of expressing themselves. Gurleen does that through movement, instinctively and without forcing it.

This is our little quarterly pause from the usual — a chance to step outside our own world, discover something new and spend a little time with the people and practices that inspire us ❤️

22/09/2026

Styled with Amhara | Amhara Soft Summer Chikankari Shirt

A day of exploring calls for an outfit that keeps things easy.

Our Soft Summer Chikankari Shirt in Ocean Blue, paired with baggy pants, a crochet bag and comfortable shoes — made for wandering, long walks and discovering somewhere new.

Breathable cotton, a relaxed fit and delicate Ghaas Patti embroidery make it an easy choice for days out ✨

Made for wandering. Made to be worn often.

Shop the shirt at www.amhara.co.in

18/09/2026

The Amhara Way ✨

Some classics are best left familiar. Just thoughtfully considered.

A relaxed silhouette, covered buttons and tonal Ghaas Patti embroidery — little details that bring a fresh point of view to a classic shirt.

Familiar, but never ordinary.
That’s the Amhara Way.

15/09/2026

Before the lights came on, there were rehearsals, fittings, conversations and countless little moments that slowly brought the story together.

We were so happy to have Amhara find a place in that journey with The Matinee Theatre — to see our Chikankari move from the familiar world of everyday dressing into a world of theatre, performance and storytelling ✨

And perhaps what made this collaboration even more special was where it happened — Lucknow.

A city where Chikankari has been part of everyday life for generations, and where theatre has its own long and evolving story. Two worlds that have always existed here, coming together in a way that felt entirely new to us ❤️

The Matinee Theatre is bringing English theatre to a city with a rich tradition of Hindi theatre. At Amhara, we’re exploring how a craft so deeply rooted in Lucknow can find its place in the contemporary wardrobe.

Different mediums, different expressions — but a shared instinct to take something we inherit and give it a place in the present.

This was a first for Amhara, and we’re grateful to have been a small part of this story.

Here’s a glimpse of how it came alive.

Amhara × The Matinee Theatre. 🤍

14/09/2026

There’s something special about seeing two very different forms of storytelling come together in the city that connects them both.

For us, this collaboration with The Matinee Theatre felt like a natural meeting of two things we care deeply about — keeping the craft of Chikankari rooted in Lucknow, while finding contemporary ways to take it forward.

The Matinee Theatre is doing something equally exciting in its own world — bringing English theatre to a city with a long and rich history of Hindi theatre.

And somewhere between the stitches, the rehearsals and the stage, our worlds came together.

This is a first for Amhara, and we’re so happy to have been a small part of this story.

Wishing Aman, Shubhra and the entire team at The Matinee Theatre a wonderful show. 🤍

10/09/2026

Knowing when to add, and when to leave things just as they are.

For us, good design isn’t about more. It’s about finding the balance between craft, comfort and thoughtful details — and knowing when it’s enough.

That’s the Amhara Way ❤️

Address

Omaxe City, Rae Bareilly Road
Lucknow
226014

Website

http://www.amhara.co.in/

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