18/08/2026
What happens when a traditional food brand gets a fresh visual identity?
For Bananas Plus, the challenge was to move beyond a typography-led logo and create an identity that works just as well on small packaging as it does across other brand touchpoints.
The new logo brings together:
🍌 Banana Flower — the hero element, representing the brand’s core ingredient
✍️ Modern Script Typography — refined for better visibility and recall
🍌 Banana Fruit — representing the key ingredients across the product range
🌿 Banana Leaf-Inspired Background — reflecting freshness and natural origins
⚖️ Balanced Composition — designed for clarity even at smaller sizes
From vadagam and pickles to their signature Banana Flower Malt, the identity now reflects what makes Bananas Plus unique — traditional food products rooted in a natural, ingredient-first approach.
Good packaging starts with a logo that can tell the story at a glance.
FoodBranding, FMCGBranding, FoodPackaging, DesignProcess, ShapersStudio