Friday Float

09/10/2026

Your shirt rotation just got better. ☀️
Made in 100% cotton, designed in prints that do the talking — lightweight, breathable and easy enough for everything from slow weekends to last-minute plans.
Fresh prints. Easy fits. Zero overthinking.
Pick your print. Wear your escape.
MensFashion ResortWear VacationShirts EverydayEscape

06/10/2026

From print to pattern. From fabric to something worth wearing.

Inside our atelier, the Wearable Art Collection comes together one shirt at a time — expressive prints, 100% cotton, and silhouettes made for a fuller life.

Made to be worn. Made to be lived in.

Wearable Art — now live.

MadeInIndia JustLife

05/10/2026

04/10/2026

Why overpack when one shirt does it all? Watch how effortlessly the Pastel Tulip Abstract Cotton Shirt transitions from a relaxed travel fit to a buttoned-up dinner look. Powered by our exclusive Derma-Breeze™️ Ink Integration, the premium Japanese inks are infused directly into the fibers. You get a bold, vacation-ready print with absolutely no plastic feel or trapped heat. 100% lightweight cotton, completely machine washable, and built for all-day comfort.
👉 Shop from 50+ unique prints before your size runs out! Link in bio.

01/10/2026

We engineered a print that doesn’t feel like a print. Powered by our exclusive Derma-Breeze Ink Integration, we infuse premium dyes directly into ultra-lightweight cotton instead of stamping them on top. The result? Bold prints and zero stiffness. It breathes effortlessly, moves with you, and stays completely rash-free. Tap the link in our bio to experience the comfort revolution.

29/09/2026

Stillness doesn’t always mean standing still.

Sometimes it’s wandering through unfamiliar streets, trying something new, taking the long way—and actually being there for it.

Enjoy the stillness of the movement.

Made for days that don’t follow an itinerary.

VacationStyle PrintedShirts SlowLiving

25/09/2026

The wait is over! Introducing the Friday Float Premium Print Collection. 100% Cotton, regular fit shirts designed for effortless weekend style. Pre-booking starts tomorrow🚀

24/09/2026

What if you could wear this?

We’ve been playing with colour, texture, illustration and a few ideas that felt a little too interesting to leave on paper.

Something new is taking shape.

Not revealing everything just yet. 👀
Coming soon.

NewDrop

23/09/2026

Feel the difference. 100% premium soft cotton. Something special is dropping this Friday. Get ready to float. ”

21/09/2026

Texture that travels with you.

Woven in pure handloom cotton, with a naturally visible texture, relaxed Cuban collar and an easy silhouette made for warm days and open plans.

From slow afternoons to somewhere by the coast — this is the kind of shirt you just keep reaching for.

Lightweight. Textured. Unbothered.

MenswearIndia WanderUnbothered