R | Elan - The Next Generation of Fabrics by Reliance Industries Ltd, India
After extensive R & D and drawing from its vast expertise in fibres, RIL has created R|Elan™ – a portfolio of specially engineered fabrics. R|Elan™ will cater to all consumers across all apparel segments like Activewear, Denim, Ethnic & Western Wear, Formals and Casuals. Along with the launch of the new brand, Relianace has also created robust fibre-to-fabric value chains to ensure that these innovations match the commercial expectations of fashion brands. Under its Hub Excellence Program (HEP), R|ELan™ is moving towards forging partnerships with leading textile manufacturers across India. With R|Elan™, domestic textile manufactures will be fully geared to produce speciality fabrics and supply it to the leading domestic and international brands. In order to satisfy the increasing consumer demand for higher functionality and sustainability, R|ELan is an initiative to generate pull from brands/retailers while creating a fully integrated supply chain to support it. This will ensure brand delight as well as increased value at every level of the textile value chain. R|Elan™- Fabric 2.0 is currently focused around the six key technologies that will find application in all segments of apparels
· R|Elan™ powered by Kooltex – High-performance fabric with inherent moisture management to keep you cool & dry
· R|Elan™ powered by FreeFlow – Fluid fabrics that create exquisite, flowy apparel for women.
· R|Elan™ powered by Feelfresh – Permanently anti-microbial fabric that limits bad odour in garments
· R|Elan™ powered by SuperSoft – One of the finest fabrics in the world, lending an unparalleled handfeel and touch.
· R|Elan™ powered by GreenGold – Fabrics with world’s best eco-credentials
· R|Elan™ powered by SuperBlack – Rich and permanently black fabric
Connect with us to know more about R|Elan™. Come, join the journey of Fabric 2.0 – smart on the inside, fashionable outside.
