Curious by Jeena Gupta

24/07/2026

23/07/2026

The Rose Dress 🌹

A little blue sky, a little bloom.

Made in crisp cotton poplin with an easy, oversized silhouette, dramatic balloon sleeves, and a vibrant rose-red hem, this is the dress you’ll reach for when you want to feel effortlessly put together.

Lightweight. Breathable. Made to move with you.

10/07/2026

While designing the Alaya Shirt I realised we all have three things in common:
An unfinished story, moments that still find ways to bloom, and words we hold onto when life gets heavy.

That’s exactly what this shirt stands for.
An unfinished hemline - reminding up that life is WIP
A bouquet at the elbow - to remind us that beauty is everywhere
A reminder stitched into the other - to remind us to keep going.

Because growth isn’t perfect—it’s personal.

Can you covert this caption into a description for the shirt

08/07/2026

The Alaya Shirt 🌞

While designing the Alaya Shirt I realised we all have three things in common:
An unfinished story, moments that still find ways to bloom, and words we hold onto when life gets heavy.

That’s exactly what this shirt stands for.
An unfinished hemline - reminding up that life is WIP
A bouquet at the elbow - to remind us that beauty is everywhere
A reminder stitched into the other - to remind us to keep going.

Because growth isn’t perfect—it’s personal.

02/07/2026

• An alternate styling of the Rysa Top

The Rysa crop top reimagines the everyday tshirt silhouette with delicate feather detailing and carefully placed stone embellishments, creating a piece that’s equal parts effortless and extraordinary.



The Rysa crop top reimagines the everyday tshirt silhouette with delicate feather detailing and carefully placed stone embellishments, creating a piece that’s equal parts effortless and extraordinary.

The Rysa crop top reimagines the everyday tshirt silhouette with delicate feather detailing and carefully placed stone embellishments, creating a piece that’s equal parts effortless and extraordinary.

The Rysa crop top reimagines the everyday tshirt silhouette with delicate feather detailing and carefully placed stone embellishments, creating a piece that’s equal parts effortless and extraordinary.

20/06/2026

The art of making the familiar feel special.

The Rysa top reimagines the everyday silhouette with delicate feather detailing and carefully placed stone embellishments, creating a piece that’s equal parts effortless and extraordinary.

19/06/2026

Not your average white top.

Cut in a relaxed tee-inspired silhouette, this piece is elevated with delicate feather accents and hand-embellished stones that catch the light with every movement. Effortless from afar, intricate up close.

A statement in understated luxury.

15/06/2026

Pink and white checks brought to life with delicate mirror work embroidery, this kurta set is all about effortless charm with a hint of sparkle. The airy organza dupatta, finished with scalloped edges, adds just the right touch of softness and movement.

A fresh take on vacation dressing when you want comfort, craft, and a little glow without trying too hard.