Divya Anand, the independent designer who creates and markets her clothesline under the Brand “Divya” says :
“ I don’t think there is something like “
What’s in fashion ?”. I think you should wear whatever you want to and are comfortable in.” This is the philosophy, which manifests itself in the clothes Divya designs. They are trendy enough to be worn every day yet exaggerated enough to make
a woman a knockout at a wedding. The Label- "Divya" is a registered trademark (Written in Devnagri Script). It has been built over the last decade with painstaking care for quality and creativity. Several years back, Divya exhibited her clothesline at Kromkay, the salon in Juhu (Mumbai) near Prithvi theatre, which won her recognition. Her growing customer group “like the colour play” of her clothesline. The eclectic and arty enjoy wearing the Divya Brand. What is the Style : Very ethnic, embodying a very boho spirit.. The designs are a fusion of western and ethnic influences, contemporary in look and style. The clothesline is an unusual splash of vibrating and pleasing colours. The range is about cottons and more cottons. Divya blends the cottons with silks and brocades, pita work, zardosi, cord work and appliqué for which her designs are recognized. Specially developed embroidery patterns adorn the line. The designer has developed an exclusive range of prints in Jaipur.
