Jungle Magic is the umbrella brand for kids’ wellbeing products under the auspices of the Consumer Products division of Piramal Enterprises. The core essence of Jungle Magic is to provide parents with innovative wellbeing solutions for the day to day problems encountered by them in caring for their child’s health & wellbeing. Jungle Magic was launched with a range of Fruity Perfumes in 2012 that p
rovided aroma therapy benefits for kids. Over time Jungle Magic has transitioned to being a brand that equips parents with innovative and child friendly solutions in dealing with day to day health and wellbeing concerns of their children. As mothers are very sensitive when selecting products for their child’s personal care a great deal of attention is given to ensuring safety, efficacy and proof of action. It was this very premise that led Piramal Enterprises to enter the market of Kids wellbeing products through their brand Jungle Magic. “The reason we launched Jungle Magic range is to bring in natural products that are safe and yet unique, for children in the age bracket of 5 to 11 years” said Dr Swati Piramal, Vice Chairperson, Piramal Enterprises.
