“My vision is to create beautiful designs that find their root in traditional organic sources. I infuse various forms of Indian crafts & traditional techniques in order to retain our age old craft traditions, to bring fair practices in trade & to make the earth safer & a better world for our children & us” – Monica Jhaveri. Love for all beautiful things. It isn’t just clothes. It is a way of life
which we seek to show through our love for organic fibers in our photo shoots, movies or during live events. We want to prove that life with passion is possible. We believe in the power of nature and acting in harmony with it. Label Monica Jhaveri celebrates womanhood. The design inspiration is drawn from nature & its elements, merging it with reviving & reinventing old crafts of Madhya Pradesh (where her roots are), and combining traditional techniques with contemporary designs while encouraging the textile traditions of India. As the Monsoon quenches the soul of mother earth, Monica Jhaveri brings interesting silhouettes of khadi, organic cottons & ethical rejuvenation in fabrics personified in details of threadwork, patches & pleats. Comfortable, classy and stylish, these exquisitely designed and crafted original & quirky garments are an exploration of the female form in the most modest of ways.
