Luella

Luella Join us on our journey of self acceptance - and rediscover with our lingerie collection

18/02/2026

Had to interrupt his “Marketing Pitch” real quick. 🛑✋

He thinks “Airflow” means magic. I’m here to tell you it’s just Smart Engineering.
The Luella Airflow Bra isn’t about stopping nature (because... ☀️🥵), it’s about staying comfortable while you hustle.

It moves the heat OUT so you stay cool IN.
Plus, the pads are so thin, it weighs almost nothing. 🪶

Get the bra that gets YOU at Luella.in

16/02/2026

Official petition to ban him from the naming team? 🙋‍♀️😂👇

But jokes aside... the Sweetheart Bra is actually a game-changer (despite his puns).
☁️ Cloud Soft Foam: Literally feels like wearing nothing.
🌬️ Perforated Pads: Keeps the airflow going so no more chip-chip feeling.
✨ The Shape: That perfect Sweetheart Neckline.

Grab yours before he comes up with another name. 💀
Shop the Sweetheart Bra on Luella’s Website

09/02/2026

POV: When your Co-Founder takes “product research” too seriously 🤦‍♀️😂

He might be using the Center Mesh Panel as a camera filter, but we actually added it for a reason!

Meet the Air-Flow Bra. ☁️ We designed this with breathable details because we know how stuffy standard padding can feel. It’s not magic, it’s just smart engineering to help you feel a little lighter through the day.

Why we added these features: ✨ Center Mesh Panel: To help with airflow where you need it most. ☁️ Perforated Cloud Foam: A lighter pad design that doesn’t feel heavy. 🎗️ Cushioned Wide Straps: Soft fabric lining so they don’t dig into your shoulders. 🚫 Wire-Free: Because comfort is the priority.

Rate his “Mesh Test” out of 10 in the comments! 👇 Shop the Air-Flow Bra at Luella’s Website. 🛍️

31/01/2026

When he says “Kharcha nahi, investment hai” 🥺❤️

Honestly, we’ve normalized wearing uncomfortable wire bras and tight straps for too long just to save money. But real support means someone who understands that your comfort comes first.

At Luella, we believe comfortable lingerie isn’t a luxury, it’s a daily essential. Whether you’re looking for a soft sports bra for the gym or breathable daily wear, we’ve got you covered.

Tag a green flag who needs to see this hint 😉👇 Shop the full collection at the link in bio!

10/01/2026

🙋‍♀️ Petition to change it to Ninja 🥷 Bra.

09/01/2026

He thought this bra was a “Sweaty Blanket.” 🥵😷

My co-founder showed up in a mask to prove a point about heat. He asked the #1 question every woman in India has: “If it is Full Coverage, won’t I die of heat in it?”

The Answer: No. Not if the fabric is engineered right. ❄️

Most big bras are made of heavy cotton that traps moisture. The Luella Second Skin Bra is different. It is made from a Cooling Micro-Fiber Blend (basically active-wear for your bust).

🌬️ How it works:

1. Air-Flow Technology: Tiny micro-gaps let your skin breathe, acting like AC for your body.
2. Moisture Wicking: It doesn’t soak up sweat like a sponge, it keeps you dry.
3. Featherlight: Full support without the heavy weight.

His Verdict: “It’s cool.” (Literally).

Stop sweating in the wrong bra. Get the support of a full cup with the breeze of a crop top.

Become a cool Ninja today. Link in Bio. 🥷✨

08/01/2026

Day 2: He thinks this bra defies Physics. 🍎😂

My co-founder spent 5 minutes looking for the “metal cage” (aka underwire). He was convinced that without a wire, gravity would win. 📉

The Lesson: You don’t need a sharp metal stick to get support. You just need better engineering.

Here is what actually does the heavy lifting in the Luella Second Skin Bra: 1️⃣ Molded Memory Foam: The cup structure lifts from the bottom up, replacing the need for a wire. 2️⃣ The “Anchor” Band: I showed him the secret—our underband is firm-stretch. It locks in place to support the weight, while the rest of the bra breathes.

His verdict? “We need to burn the cages.” 🔥

If you are tired of being poked, pinched, and caged... it’s time to upgrade.

Ready to ditch the wire? Shop the Wire-Free Collection at the Link in Bio. 🛍️✨

WomenLed

07/01/2026

Go check out this Bra’s page, before I have to make it normal again 🥲.

06/01/2026

He thinks we should rename the Second Skin Bra... 🤦‍♀️

My co-founder just discovered that comfortable lingerie exists.
We call it the Second Skin Collection because it feels like nothing.
He calls it the “Ninja Bra” because it’s stealthy, invisible, and gets the job done without drama. 🥷

Whatever you call it, it’s the only bra you’ll want to wear every single day.

✅ Wire-Free Support
✅ Cloud-Soft Nylon
✅ Invisible Flat-Lace

Grab the Ninja... sorry, the Second Skin Bra at the link in bio! 🛍️

FounderLife LingerieEducation WireFree

05/01/2026

Me to ChatGPT: How to fire your Co founder ?

Address

Luella, Shop No 2 Part 1, Mohini Heights Chi Ltd, 5th Road, Khar West
Mumbai
400052

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm

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