05/08/2026
THE ARCHIVES | Chapter Two
Long before social media, before fashion websites, before instant global recognition, there was one publication that the global fashion industry watched…
PROMOSTYL.
To be featured in its pages meant that your work wasn’t following trends.
It was shaping them.
PROMOSTYL wasn’t a fashion magazine.
It was one of the world’s most respected trend forecasting agencies, studying culture, society and design to predict what fashion would become nearly 18 months before it reached the runway.
Paris. London. New York. Tokyo.
This was where the future of fashion was imagined and Ritu Beri was part of the story.
In 1997, Ritu Beri became the first Indian designer to be featured in Aquastyl PROMOSTYL’s forecast special edition.
It was an extraordinary moment.
For the first time, Indian design was recognised as a creative force influencing the future trend of global fashion.
PROMOSTYL’s team travelled the world searching for emerging talent and new ideas.
To know they had discovered the work of Ritu Beri, and believed it belonged as a global trend forecast, was unreal.
Beri's dream was never just to build a label.
It was to position India on the international fashion map.
Every collection was an attempt to create a dialogue between India and the world, combining craftsmanship, innovation and contemporary vision in a language everyone could understand.
Looking back, we realise, this was far more than being in a publication.
It was one of the earliest signs that Indian fashion could inspire the world.
A proud milestone for India.
It was a new chapter in a journey that was only just beginning.
The Archives continue…
