AVLD

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AVLD BeTrue evolves into AVLD 🌸
Signature jackets, slow craft & modern heirlooms
Made to be worn, loved, https://www.betrue.co.in

Be true as a brand stands for individualistic / eclectic and folk inspired modern clothing for women. Exemplified by exquisite detailing, quirk with a sense of joy, be you is a collection of bold and vivid clothes with a minimalistic echo. Be True encourages you to be fearless, fun and uninhibited, being driven by yourself and your ambitions. Be True wants you to embrace your weirdness, love yourself for who you are because life is too short To be anyone else.

In Her Own RhythmFor Shivani Varma, movement is both practice and expression. Her approach to Kathak is rooted in presen...
01/09/2026

In Her Own Rhythm

For Shivani Varma, movement is both practice and expression. Her approach to Kathak is rooted in presence, muscle memory, and the freedom to remain true to oneself.

In our latest edition of Muses of AVLD, she shares her thoughts on authenticity, stillness, and finding a personal language through movement.

Featuring Shivani Varma in the Orchid Whisper Long Dress.
Discover the collection.



[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

A garment’s true beauty lies in how it fits, moves, and becomes a part of you.At AVLD, every silhouette is thoughtfully ...
28/08/2026

A garment’s true beauty lies in how it fits, moves, and becomes a part of you.

At AVLD, every silhouette is thoughtfully designed to balance structure, comfort, and timeless elegance because exceptional design is always felt before it’s noticed.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

Real Women. Real AVLD.The true essence of every piece is revealed when it’s worn, lived in, and made your own.Thank you ...
27/08/2026

Real Women. Real AVLD.

The true essence of every piece is revealed when it’s worn, lived in, and made your own.

Thank you for making AVLD a part of your story.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

Bespoke by AVLD.

Intricate craftsmanship meets rich, celebratory pinks for a look rooted in quiet grandeur and family heirloom luxury. Styled to perfection with Sumana Das Gupta

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

Styled in pure white cotton and statement botanical motifs.

Jaanvi Verma Swaroop embodies modern, everyday elegance in our Pink Poppy Oversized Shirt.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

25/08/2026

Some pieces are worn for a season. Others become part of your story.

Like a Flower is a collection of silhouettes designed to move with you, through everyday moments, celebrations, and everything in between.

Discover the pieces you’ll keep coming back to.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

The true character of a garment unfolds in motion.Captured through every step, turn, and moment of stillness, AVLD garme...
23/08/2026

The true character of a garment unfolds in motion.

Captured through every step, turn, and moment of stillness, AVLD garments reflect a quiet dialogue between form and movement.

[AVLD, thoughtful design, signature silhouettes, premium craftsmanship, refined details, conscious creation, artisanal finish, wearable luxury, modern classics, enduring style]

20/08/2026

Some gestures are simple, yet carry a lifetime of meaning.

This festive season, choose a piece that speaks of connection, remembrance, and the moments shared along the way.

[AVLD, thoughtful design, signature silhouettes, premium craftsmanship, refined details, conscious creation, artisanal finish, wearable luxury, modern classics, enduring style]

18/08/2026

For every celebration, a silhouette that blooms with you.

Like a Flower pairs organic forms with refined craftsmanship to create timeless pieces that move effortlessly through every festive moment.

Shop the collection now.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

The best pieces are the ones you return to time and again. Designed for versatility and ease, the Yellow Rose Shirt is m...
14/08/2026

The best pieces are the ones you return to time and again. Designed for versatility and ease, the Yellow Rose Shirt is made to be styled, re-styled, and worn your way.

[AVLD, thoughtful design, signature silhouettes, premium craftsmanship, refined details, conscious creation, artisanal finish, wearable luxury, modern classics, enduring style]

A look that leads the way, for the woman on the go.  This is opulence, tailored for your daily rhythms.Styled in the  Op...
14/08/2026

A look that leads the way, for the woman on the go.  This is opulence, tailored for your daily rhythms.

Styled in the  Opulent Embroidered Waistcoat by AVLD, where pure silk meets artisanal threadwork in a silhouette that commands the room. Featuring sharp lines, rich textures and striking contrasts, she’s styled it seamlessly and made it her own for a seasonless statement.

As seen on Malhaar Rathod

Shop the look.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

True luxury lives in the details.From the ruffled mandarin collar to the precise placement of the Gulmohar motifs, this ...
13/08/2026

True luxury lives in the details.

From the ruffled mandarin collar to the precise placement of the Gulmohar motifs, this shirt balances tailored structure with soft, artisanal embroidery.

A timeless staple built to transition seamlessly from work to leisure.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

Address

84 D, 3rd Floor, Bharat Nagar
New Friends Colony
110025

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 6:30pm
Wednesday 10am - 6:30pm
Thursday 10am - 6:30pm
Friday 10am - 6:30pm
Saturday 10am - 6:30pm

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