Be True

Be True BeTrue evolves into AVLD 🌸
Signature jackets, slow craft & modern heirlooms
Made to be worn, loved, https://www.betrue.co.in

Be true as a brand stands for individualistic / eclectic and folk inspired modern clothing for women. Exemplified by exquisite detailing, quirk with a sense of joy, be you is a collection of bold and vivid clothes with a minimalistic echo. Be True encourages you to be fearless, fun and uninhibited, being driven by yourself and your ambitions. Be True wants you to embrace your weirdness, love yourself for who you are because life is too short To be anyone else.

Naturally breathable, consciously structured and thoughtfully lined, AVLD linen pieces are designed to move beyond summe...
15/07/2026

Naturally breathable, consciously structured and thoughtfully lined, AVLD linen pieces are designed to move beyond summer into every season of wear.

[AVLD, curated wardrobe, everyday sophistication, luxury lifestyle, mindful dressing, versatile elegance, slow fashion, confident femininity, contemporary luxury, timeless living]

Inspired by the charm of Provence, this editorial places AVLD’s floral silhouettes within dreamlike landscapes where nat...
13/07/2026

Inspired by the charm of Provence, this editorial places AVLD’s floral silhouettes within dreamlike landscapes where nature, light, and slow living come together.

[AVLD, curated wardrobe, everyday sophistication, luxury lifestyle, mindful dressing, versatile elegance, slow fashion, confident femininity, contemporary luxury, timeless living]

AVLD pieces are designed to move effortlessly across destinations, balancing ease, structure, and understated elegance w...
07/07/2026

AVLD pieces are designed to move effortlessly across destinations, balancing ease, structure, and understated elegance wherever the journey takes you.

[AVLD, curated wardrobe, everyday sophistication, luxury lifestyle, mindful dressing, versatile elegance, slow fashion, confident femininity, contemporary luxury, timeless living]

01/07/2026

AVLD approaches dressing through versatility and intention, shaping designs that adapt effortlessly across moments and moods.

[AVLD, quiet luxury, timeless wardrobe, refined dressing, elevated essentials, modern femininity, effortless elegance, understated luxury, contemporary tailoring, investment dressing]

Quiet luxury for unforgettable sun-soaked moments. The AVLD SS2026 collection introduces a masterful balance of ease and...
28/06/2026

Quiet luxury for unforgettable sun-soaked moments. The AVLD SS2026 collection introduces a masterful balance of ease and elegance.
Swipe to view the curation:
Denim Dream Jacket — For city days and after-hours plans Moonflower Dress — For holidays and sunlit escapes
Flora Jacket Set — For intimate celebrations and elevated evenings

[AVLD, New Launch, Brand evolution, Design Philosophy, Creative Transformation, Mindful Design, Artistic Identity, Intentional Craftsmanship, Quiet Luxury, Expressive Design]

At AVLD, refinement lives in the smallest details. Delicate embroidery, considered seams and thoughtful construction ele...
26/06/2026

At AVLD, refinement lives in the smallest details. Delicate embroidery, considered seams and thoughtful construction elevate everyday silhouettes into timeless essentials.

[AVLD, New Launch, Brand evolution, Design Philosophy, Creative Transformation, Mindful Design, Artistic Identity, Intentional Craftsmanship, Quiet Luxury, Expressive Design]

The beauty of a signature layer lies in how naturally it becomes part of your day.Lightweight, versatile, and hand embro...
25/06/2026

The beauty of a signature layer lies in how naturally it becomes part of your day.

Lightweight, versatile, and hand embroidered, the White Garden Bloom Waistcoat is designed to shift seamlessly from work hours to dinner plans, carrying ease and elegance through every setting.

[AVLD, Like a flower, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

Address

84 D, 3rd Floor, Bharat Nagar
New Friends Colony
110025

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 6:30pm
Wednesday 10am - 6:30pm
Thursday 10am - 6:30pm
Friday 10am - 6:30pm
Saturday 10am - 6:30pm

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