MAGS by Sananda Basak

MAGS by Sananda Basak A Premium Luxury Fashion House by Sananda Basak. Established in 2009. Luxury • Prêt • Couture

Sananda Basak, a renowned fashion designer based in Pune, India, is a true representation of creativity and passion in the fashion industry. Born and raised in the culturally rich city of Calcutta, Sananda grew up surrounded by the beauty and elegance of traditional Indian outfits, particularly the traditional attire of Bengal and Bollywood film and music video outfits. Her fascination with fashio

n began at a young age and she honed her skills by studying fashion design at INIFD, Kolkata. After her marriage and move to Pune, Sananda founded her own fashion design business, MAGS, which stands for a short version of the word "magazine." This name was inspired by the famous magazine "Sananda" from Bengal, and the brand's core values were to make couture more accessible. Sananda's brand, "MAGS By Sananda Basak," launched in 2017, has been a success due to her unique approach to fashion design. She has assembled a team of highly skilled artisans and craftsmen, including traditional embroidery and zardosi craftsmen and graphic designers, to create unique and personalized custom-designed outfits for her clients. Sananda Basak is a talented and inspiring fashion designer who has made a name for herself in the world of premium luxury fashion. With her unique style, attention to detail, and commitment to quality, Sananda is truly a leader in the industry and a must-visit for anyone seeking the finest in fashion and style.

Nature's palette. Timeless silhouettes
05/06/2026

Nature's palette. Timeless silhouettes

29/05/2026

Mediterranean mornings, sunshine hues & effortless resort dressing. 💙🌼A playful co-ord made for slow escapes, salty air,...
14/05/2026

Mediterranean mornings, sunshine hues & effortless resort dressing. 💙🌼
A playful co-ord made for slow escapes, salty air, and statement moments.

The CraftsmanshipWhere art meetsthe wedding day💫🦚The peacock on the pallu is not printed, not woven — it is hand embroid...
21/04/2026

The Craftsmanship

Where art meets
the wedding day💫🦚

The peacock on the pallu is not printed, not woven — it is hand embroidered, stitch by stitch, over days. The body of the bird is built from thousands of beads and sequins. The tail feathers are real — each one carefully hand-stitched into the fabric at the precise angle to fall naturally as the bride moves.

Alongside the peacock, hand-embroidered lotus flowers bloom across the pallu — a nod to the Paithani tradition where nature is always present. Every petal is raised, every leaf is detailed, every element tells a part of the story of Maharashtra's most celebrated textile heritage.

The blouse — in contrasting saffron yellow — carries its own story. Cold shoulder detailing with cascading pearl draping, hand-embroidered motifs, and a high neck that frames the bride's face with quiet elegance. Together, saree and blouse are inseparable — designed as one complete vision.

Bride:

This was not a Paithani. It was something new — a reimagining. The peacock was no longer woven into the fabric. It was e...
21/04/2026

This was not a Paithani. It was something new — a reimagining. The peacock was no longer woven into the fabric. It was embroidered by hand, brought to life with intricate beadwork and sequins, and then — in a decision that made the room fall silent — real peacock feathers were cascaded down the pallu, emerging from the embroidered bird as if it were alive.

Bride :

She was a Maharashtrian bride — and she wanted her haldi saree to tell that story. Not just wear it, but carry it. Sana...
21/04/2026

She was a Maharashtrian bride — and she wanted her haldi saree to tell that story. Not just wear it, but carry it. Sananda's inspiration came from the most iconic textile of Maharashtra — the Paithani saree, with its legendary peacock woven into the pallu, a motif that has adorned Maharashtrian brides for centuries.



Serving fresh greens with a hint of elegance 🌿Light, breathable, and made for sunlit days. # CoOrdSet
10/04/2026

Serving fresh greens with a hint of elegance 🌿
Light, breathable, and made for sunlit days.

# CoOrdSet

Sun-drenched hues, playful prints, and effortless structure.A co-ord that feels like summer, styled with intention.Easy....
28/03/2026

Sun-drenched hues, playful prints, and effortless structure.
A co-ord that feels like summer, styled with intention.
Easy. Elevated. Unforgettable.

06/03/2026

Address

Shop 13, Aurora Towers, 9 Moledina Road, Camp
Pune
411001

Opening Hours

Monday 11am - 7:30pm
Tuesday 11am - 7:30pm
Wednesday 11am - 7:30pm
Thursday 11am - 7:30pm
Friday 11am - 7:30pm
Saturday 11am - 7:30pm

Telephone

+919370835130

Website

Alerts

Be the first to know and let us send you an email when MAGS by Sananda Basak posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to MAGS by Sananda Basak:

Shortcuts

Share

Category