07/08/2026
A Letter From Tega ,
National Handloom Day
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Today is National Handloom Day, and we wanted to take a moment to talk about why this day matters to us.
So much of what we make begins with a textile. A handwoven fabric, a particular fibre, a colour made from a plant, an embroidery technique, a motif that has been part of a community’s visual language for years.
When you work closely with the people making these textiles, you start to understand that there is much more to them than the finished piece. There is time, skill, memory and a way of life behind them.
This is what we have come to value most through our work with Adivasi communities. We learn from the people we work with, create alongside them, and try to build relationships that are meaningful beyond a single collection.
For us, supporting handloom also has to mean supporting the people who make it possible. That is why 15% of our profits from each collection goes back to the communities we work with, alongside our continued support for Adivasi-led regeneration and land-back initiatives.
We’re grateful to the weavers and artisans who have welcomed us into their worlds and shared their knowledge with us.
And we’re grateful to everyone who chooses to wear these textiles and, in doing so, helps keep a place for handloom in our everyday lives.
Happy National Handloom Day.
With love,
Tega
