Through education and income generation programs, Aavaran attempts to enable rural, indigenous artisan communities become economically self reliable as well as ensure the sustainability of traditional craft techniques and skills. Based out of Udaipur, Rajasthan, Aavaran was started by Alka Sharma, a textile graduate from Indian Institute of Crafts and Design, Jaipur. Aavaran’s attempt is to evol
ve the traditional ‘Dabu’, mud resist technique of printing, specifically the indigo dyed ‘Phentiya’ print, while consistently innovating on design and quality. Products :
Style, minimalism and comfort describe our range of hand dyed and hand block printed garments, home furnishings and accessories. The print draws from traditional motif repertoire while fabrics, cuts and silhouettes are contemporary and cater to all lifestyles. The essential character of the craft is retained and enhanced. It is about shopping the natural, organic, indigo experience.
- Women’s wear comprises sarees, dupattas, stoles, scarves, kurtas, tunics, palazzos, trousers etc
- Men’s wear comprises shirts and kurtas
- Kids’ wear comprises Indian wear for boys and girls.
- Bed linen comprises bedcovers, pillow covers, cushion covers etc
- Table linen comprises tablecloths, table mats, napkins, coasters etc
- Personal accessories comprises bags, pouches, footwear, wallets etc
Marketing Channels :
- Private label for brands like Fabindia, Cottons, RUH
- Retail through designer wear stores like Ogaan ( Delhi ), Anonym ( Hyderabad ), Cinnamon ( Bangalore )
- Retail though stores carrying hand crafted products like Anantam ( Gurgaon ), Good Earth ( Delhi ), Neemrana ( Delhi ), Options ( Ahmedabad ), Kamla ( Delhi )
- Retail though periodic craft exhibitions promoted by Concern India Foundation ( Pause for a Cause ), Dastkar ( Nature Bazaar and others ), Delhi Crafts Council ( Sarees exhibition), Dastkari Haat Samiti etc
- Exports for companies like Blue Bear (Japan) Modus-Vivandi (Italy) Artisans of Fashion (Australia) Realm Clothing (New Delhi). Aavaran Udaipur
Shop No. 4, Moomal Towers, IDBI bank building, Saheli Marg, Opposite Saheli Palace, Udaipur, Rajasthan 313001
Bengaluru
22 Annaswamy Mudaliar Road, Overlooking Ulsoor Lake, Bangalore, Karnataka, India 560008
Chandigarh
S.C.F. 7, Ground Floor, Inner Market, Sector 7-C, Chandigarh - 16009
