RocknRunes

RocknRunes Icelandic celebrity designer, author, producer and traveller with an undying passion for all things N

Icelandic born designer, author and artist Sigrun Bjork Olafsdottir was born around the summer solstice in 1970. Her bedtime stories didn´t come from Disney fairy tales but were adventures of Norse mythology and tales of trolls, elves and hidden people. Highly tuned with her heritage, culture and customs, she seeks inspiration from the personifications of natural wonders and entangles it with huma

n emotion, history and characteristics.

Showing clear signs of a highly fertile imagination, she became a keen craftswoman at an early age. Constantly exploring new materials and methods for creativity as organic, sustainable and recycled materials are a definite favourite of hers.

Sigrun entered the world of fashion via leather craft as she learned to mould and print on leather, creating some head turning hats, bags and other accessories. She hit the catwalks for the first time in 2015 when she collaborated with another designer and in summer 2016, she received a request for a collection of whole looks for a UNESCO heritage site catwalk at a Mythological Art Festival in Denmark. Luckily for Sigrun, her mother who learned sewing and tailoring as a young woman was at hand and Sigrun was put under very intense learning. Arriving in Denmark with her creations, Sigrun made the headlines with her mixture of mythology and fashion and her profile and designs have been under great demand since.

Less than 1 month until the new Mythological Fashion Experience, YGGDRASIL, debuts at the Boyne Valley Viking Experience...
26/04/2026

Less than 1 month until the new Mythological Fashion Experience, YGGDRASIL, debuts at the Boyne Valley Viking Experience in Ireland. We have received many fantastic day-visitor applications to participate in the Saturday show, and we will be in touch with you all in the coming week.

Those of you who are coming on the Sunday instead of the Saturday, make sure you don't miss the arrival of the Gods and Goddesses as they arrive by ship to meet and greet the inhabitants of Midgard.

👉If you haven't got your tickets yet, head off to https://www.boynevalleyevents.com/events/2026-at-boyne-valley-viking-experience👈

MISPLACEDThey do not belong here.And yet… here they are.Between the voices of song and the carving of runes, something s...
30/03/2026

MISPLACED

They do not belong here.
And yet… here they are.

Between the voices of song and the carving of runes, something slips through.
A figure dressed in another century. A gaze that has seen too much. A presence that does not quite cast a shadow.

The Vikings do not always notice.
But sometimes… they do.

A pause. A turn of the head.
A feeling that something is out of place.

Or perhaps…
we are.

"Misplaced" explores the thin veil between times and realms—where past, present, and the unseen begin to blur. Where not all who walk among us were meant to be here… and not all who belong here remain.

Look closely.
You might see them too.

From our creative photoshoot in Ravensdale Forest, here with a part of the

Photo by
Hmua
HMua assistant abd model ._.sweeney
Model
Vikings .viking
Assistant
Forest guide

The one and only  who had expressed a wish to wear a hood... and so it was manifested but this isnt just any hood... wha...
23/02/2026

The one and only who had expressed a wish to wear a hood... and so it was manifested but this isnt just any hood... what you also see is wonderful piece of Viking inspired jewellery made by a 13 year old artist ._.sweeney ❤️

Amazing show, sponsored by and

Mua

Brilliant show yesterday! Thank you  and  fashionlifetour for sponsoring me. The dress below is a special dress. It is a...
22/02/2026

Brilliant show yesterday! Thank you and fashionlifetour for sponsoring me.

The dress below is a special dress. It is a collaborative project between , and me. Every single bead you see on this dress is a glass bead that was handmade by Lisa in Norway, and every stitch you see on this dress was carefully made by Audhild. Norwegian waterfalls and national bunads inspired this dress.

Behind the scenes... coming soon!!!!
10/02/2026

Behind the scenes... coming soon!!!!

22/01/2026

Countdown to more magic.....

Nothing stops us when creating magic - not even the fierce winds of Iceland in January.
20/12/2025

Nothing stops us when creating magic - not even the fierce winds of Iceland in January.

Nothing quite like a winter shoot in Iceland! Behind the scenes throwback to a few years back when we took Iceland by st...
17/12/2025

Nothing quite like a winter shoot in Iceland! Behind the scenes throwback to a few years back when we took Iceland by storm.

Amongst the Valkyries....The Blue Raven...
15/12/2025

Amongst the Valkyries....

The Blue Raven...

One of three dresses I made thinking they were the ugliest things I've ever made... until the team took them and showed ...
10/12/2025

One of three dresses I made thinking they were the ugliest things I've ever made... until the team took them and showed me the beauty in them. Here the Moon Goddess shot by in Iceland
MUA

It flows like water! Amazing capture of .k captured by  The dress was a collaborative project between ,  and myself.
08/12/2025

It flows like water!
Amazing capture of .k captured by
The dress was a collaborative project between , and myself.

Address

Peter Lane
Reykjavík
YO18SU

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