Privati Firenze

23/06/2026

Somewhere between the last sample packed and the first coffee of the morning.

A van in the loading bay.
A few stems of gypsophila.
Knitwear that took months to perfect.
A light blue room waiting to come alive.

By the time the doors open, all of this has already happened.

The conversations, the craftsmanship, the family behind the collection: that’s the part you don’t always see.

But it’s our favourite part.

Pitti Uomo.

— Privati

17/06/2026

The hour when the Fortezza glows and the fabric tells the story. SS27, golden hour, Florence.

Come to visit us at Pitti Padiglione Centrale, Piano Terra I/8

15/06/2026

Last Light is here.

Find us at:
Pitti Uomo 110, Padiglione Centrale I/8 (16–19 June)
The Chicago Collective at The Mart, Booth 5105 (1–4 August)

12/06/2026

La collezione SS27 ‘Last Light’ arriva in showroom, ma solo su invito. Scrivici per prenotare la tua anteprima privata.

08/06/2026

15/05/2026

The black sheep of the family. Always one look that breaks the rules, yet somehow, it still feels like home.


22/04/2026

Un pomeriggio lento, l’erba sotto i piedi, il tempo che si muove più piano.
Privati è questo: un momento che non vuoi fermare.

10/04/2026

Hydrangeas are fascinating because their flower color can change depending on the soil. In many varieties, acidic soil tends to produce blue blooms, while more alkaline soil turns them pink.

That’s part of what makes hydrangeas feel so magical: the same plant can shift its mood and tone with its environment. Like Privati

07/04/2026

Giorgia wears our “Tramonto” cardigan, made with sublimation printing.
What a beautiful soul she is

30/03/2026

Holy sun, come back to us