Materie prime pregiate, lavorazione artigianale e amore per il dettaglio per capi unici e raffinati. Founded by Luciana Fazio alongside with his son Gian Marco Tavani, AMA PURE features high quality clothing & home accessories in cashmere, silk, pure wool and linen. Her curiosity and tenacity make you think of other times, when merchants traded along the Silk Road. She spent years on the Mongolian mountains and in the Chinese valleys searching for the most exclusive cashmeres and silks. And there are very few people that can recognize quality by the touch as she does. Luciana ‘gets’ cashmere. She can spot the difference between authentic cashmere and the cashemere look, which is what the majority of companies tend to use nowadays. Further, Luciana recognizes the difference between a prestigious, hand-made item and a serial product. After years of working as a consultant and product manager for some international companies, Luciana has decided with her son Gian Marco Tavani to realize her dream and to create AMA, a company that produces genuine cashmere products, whose quality is not compromised by commercial pressures. Our Products:
At the moment AMA PURE counts three lines:
Accessories
This category is composed of scarves, shawls and pashmina made out of the purest cashmere as well as the softest wools and the most precious silks. It’s a line made of luxurious pieces, the perfect complement for finishing your look with a touch of undisputable elegance. Living
In this line you will find plaids, bed covers, and ultra-soft pillows, objects that will turn your home into an irresistibly comfortable nest. Bedding
A line made of silk-lined cotton quilts which will not only wrap you in a warm embrace, but also improve your health and well-being thanks to their anti-allergic, anti-mite and thermoregulation properties.
