AMA PURE

AMA PURE Ama Pure: lusso italiano che celebra la bellezza. Luciana is an indefatigable hunter. There are very few people in this world that can say the same.

Materie prime pregiate, lavorazione artigianale e amore per il dettaglio per capi unici e raffinati. Founded by Luciana Fazio alongside with his son Gian Marco Tavani, AMA PURE features high quality clothing & home accessories in cashmere, silk, pure wool and linen. Her curiosity and tenacity make you think of other times, when merchants traded along the

Silk Road. She spent years on the Mongolian mountains and in the Chinese valleys searching for the most exclusive cashmeres and silks. And there are very few people that can recognize quality by the touch as she does. Luciana ‘gets’ cashmere. She can spot the difference between authentic cashmere and the cashemere look, which is what the majority of companies tend to use nowadays. Further, Luciana recognizes the difference between a prestigious, hand-made item and a serial product. After years of working as a consultant and product manager for some international companies, Luciana has decided with her son Gian Marco Tavani to realize her dream and to create AMA, a company that produces genuine cashmere products, whose quality is not compromised by commercial pressures. Our Products:
At the moment AMA PURE counts three lines:

Accessories
This category is composed of scarves, shawls and pashmina made out of the purest cashmere as well as the softest wools and the most precious silks. It’s a line made of luxurious pieces, the perfect complement for finishing your look with a touch of undisputable elegance. Living
In this line you will find plaids, bed covers, and ultra-soft pillows, objects that will turn your home into an irresistibly comfortable nest. Bedding
A line made of silk-lined cotton quilts which will not only wrap you in a warm embrace, but also improve your health and well-being thanks to their anti-allergic, anti-mite and thermoregulation properties.

Immerse yourself in softness,Because softness may be our only means of defence.AMA PURE, timeless cashmere
04/08/2026

Immerse yourself in softness,
Because softness may be our only means of defence.

AMA PURE, timeless cashmere

OCEANI PASTEL.Exclusive print, Resort Collection.100x200cm, 100% cashmere. A real cloud 💭
29/06/2026

OCEANI PASTEL.

Exclusive print, Resort Collection.

100x200cm, 100% cashmere. A real cloud 💭

New colors just released for the ORO collection.ORO ANTRAA delicate anthracite ultralight shawl perfect for every outfit...
19/05/2026

New colors just released for the ORO collection.

ORO ANTRA

A delicate anthracite ultralight shawl perfect for every outfit and dress, elegant and chic, with a silver line all around hand made in Italy.

““Anthracite doesn’t choose between light and shadow: it wears both.”

Some springs start better than others 🌺Ultralight cashmere, only made in our atelier
28/04/2026

Some springs start better than others 🌺

Ultralight cashmere, only made in our atelier

Hand made designs are always precious and timeless. PERLA INFINITY shawl, ultralight 100% cashmere, perfect for breezy n...
09/04/2026

Hand made designs are always precious and timeless.

PERLA INFINITY shawl, ultralight 100% cashmere, perfect for breezy nights next to lake of Como events after a day lived among the water and dreamy beaches.

If my book could talk…

There are sunsets that match perfectly with your glasses, and there are cashmere fibers that match perfectly with AMA PU...
02/04/2026

There are sunsets that match perfectly with your glasses, and there are cashmere fibers that match perfectly with AMA PURE hand made in Italy savoir faire…

Maybe some moments could last forever

The best way to start a spring weekend is with ORO ROSSO.100% ultralight cashmere Shawl with a designed silver frame ti ...
27/03/2026

The best way to start a spring weekend is with ORO ROSSO.

100% ultralight cashmere Shawl with a designed silver frame ti give light and timeless feeling…

And « what if » they said…What if we use the same 100% cashmere pure white we source for our shawls woven, and we knit i...
25/02/2026

And « what if » they said…

What if we use the same 100% cashmere pure white we source for our shawls woven, and we knit it creating a « knitted cape on 18 gauges ultra light but ultra soft? »

We did it, than we tried to destroy it and we color we a natural black color trying to cover our white cashmere…

The result was even better, KNITTED CAPE ANTRACITE.

TIMELESS , PURE, ELEGANCE.

The ORO collection is one of our best hit.Once we created the 100x200cm white Shawl with only 100% of purest white cashm...
20/02/2026

The ORO collection is one of our best hit.

Once we created the 100x200cm white Shawl with only 100% of purest white cashmere , we start spraying the olive natural color by hand that give this light tone on tone vibrance.. then we design with copper or gold this line around extra chic for a unique product and extremely timeless chic.

This is ORO OLIVE, sometimes is not sold out 😊🙏🏻

When the cashmere is pure white, the artist feel free to create the most stylish pattern…hand spraying with chocolate br...
30/01/2026

When the cashmere is pure white, the artist feel free to create the most stylish pattern…hand spraying with chocolate brown the whole shawl only on one side and then painting with copper stars powder creating a timeless frame 🖼️



100% cashmere made in Italy

Indirizzo

Via B. Franklin 7
Carpi
41012

Orario di apertura

Lunedì 09:00 - 17:00
18:00 - 19:00
Martedì 09:00 - 17:00
18:00 - 19:00
Mercoledì 09:00 - 17:00
18:00 - 19:00
Giovedì 09:00 - 17:00
18:00 - 19:00
Venerdì 09:00 - 17:00
18:00 - 19:00

Telefono

+39059644278

Sito Web

Notifiche

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