Superduper

Indicazioni Sito Web

Work hard, evolve freely, celebrate the imperfections. This opened us up to a new territory waiting to be re-discovered – the world of hats.

Founded in Florence in 2011, SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. Within two years, the company was gaining industry recognition for our fresh take on an artisanal heritage. In 2013, the brand won the Who is on Next? Award in the Men’s category, with a special mention in the Women’s category. Today, SUPERDUPER has matured into a global brand that can be found around the world. From our creative studio and workshop at Manifattura Tabacchi, we challenge the standard operating model of fashion e-commerce. Our signature method allows us to make all online purchases to order, reducing waste and excess inventory while maintaining the highest quality. Our internal production means we can make a hat in 72 hours, transforming the finest raw materials in the hands of our team of young artisans. At SUPERDUPER, we put care and attention at the heart of everything we do, so that our hats, and our business, are made to last. That’s why we stitch a stone onto every hat: to mark it as a unique, handmade piece, to connect us to the Earth and to remind us to give back to nature. And by training the next generation in age-old crafts, we commit to leaving behind tomorrow’s legacy today.

09/10/2026

HOBO RAINMAKER
TYPE HB.WX

Waxed, numbered, made for the rain
From here to everywhere

LIVE SOON

08/10/2026

Songs I Wear — Episode 3
A conversation with Cecilia Laneres

Ask Cecilia aka CC Rider where it all started and she won’t hesitate: Elvis. Everything since has been an extension of that one record. DJ and lifelong music collector, part of Paul Simonon’s London crew, The Royal Exchange. Full conversation is now live on YouTube.

Road by CC Rider, her playlist, made for you.
Link in bio

08/10/2026

Songs I Wear — Episode 3
A conversation with Cecilia La Neres

Ask Cecilia aka CC Rider where it all started and she won’t hesitate: Elvis. Everything since has been an extension of that one record. DJ and lifelong music collector, part of Paul Simonon’s London crew, The Royal Exchange. Full conversation is now live on YouTube.

Road by CC Rider, her playlist, made for you.
Link in bio

07/10/2026

This is HOBO. Like no other hat.
Just wear it your way.

05/10/2026

A new week calls for a new hat. That’s the way we do it.

03/10/2026

Weekend mood with the crew

01/10/2026

Songs I Wear — Episode 2
A conversation with Jason Mayall

Cumbia found Jason Mayall long before any other genre of music did, and it never let go. Music, rhythm, vibration: somehow, they’ve always been part of his life, since his very first concert: The Rolling Stones, London, 1965. Decades later, as a director and actor with festival credits across editions of Fuji Rock, that same pull is still what brings him back. Full conversation is now live on YouTube.

Road by Jason Mayall, his playlist, made for you.
Link in bio

30/09/2026

Soft colors, soft moves.

Styles shown:
GUSTAVE POLVERE | GRATEFUL BLACK | DESTINO HAZELNUT

Full collection live now
at SUPERDUPERHATS.com

28/09/2026

Brimless hats, all in one catch 👁️

PARADE collection
live at SUPERDUPERHATS.com

25/09/2026

SUPERDUPER JOURNAL
PARADE — Issue 05

Indirizzo

Via Delle Cascine 33
Florence
50124

Sito Web

http://www.superduperhats.com/

Notifiche

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