"THIS IS NOT ONLY ABOUT GARMENTS, BUT ABOUT THE NARRATIVE AND THE FOUNDATIONS OF A CULT BRAND. FOLLOW YOUR TRUTH. BELONG INDIVIDUALLY." Demo Division is a lifestyle cult brand where individuality of the individual is paramount. We are what you would call a fashion label, but strongly believe that fashion extends far beyond the garment. Our inspiration is narratives of life and the ever shifting cultures of the world, as well as our huge influence of historic work wear. We are a militant movement, and we are here to correct the superficial perception of fashion. We make our own rules and follow our own calendar. When we do make garments they are limited edition, unisex and partly made of salvaged fabrics. We focus on collectable and individual pieces that tell a story. Our ethos is that fashion is out of fashion, and that fashion labels need to offer much more than ‘style’. We are hence reclaiming the word Fashion – with a healthier attitude and an intelligent approach. Fashion is for nerds, we create for hoodlums!
