BePositive Authentic

BePositive Authentic BePositive. It's an attitude.

BePositive is the footwear brand “officially” born in 1995 that was the first to revolutionise the concept of
sneakers thanks to the highly innovative thinking of its creator Ubaldo Malvestiti of Emudesign. Today the brand is owned by Bridge Srl and was relaunched in Italy and around the world with new collections that are entirely Made in Italy.

No plans. Just follow the night.Where the music takes you BePositive takes you further.Dancing Till Morning.SS26 Campaig...
02/09/2026

No plans. Just follow the night.
Where the music takes you BePositive takes you further.
Dancing Till Morning.
SS26 Campaign.

The night is still young.The music is still playing.Put on your BePositive and keep moving till morning.Dancing Till Mor...
31/08/2026

The night is still young.
The music is still playing.
Put on your BePositive and keep moving till morning.
Dancing Till Morning with BePositive.

Summer isn’t over yet.Still moving. Still dancing.Till morning.BePositive — Dancing Till Morning.
28/08/2026

Summer isn’t over yet.
Still moving. Still dancing.
Till morning.
BePositive — Dancing Till Morning.

SPACE RACE PIGMENT DYE.Purple Version.
26/08/2026

SPACE RACE PIGMENT DYE.
Purple Version.

Dancing Till morning ss26 BePositive Campaign.
24/08/2026

Dancing Till morning ss26 BePositive Campaign.

THE ICON SPACE RACE IN SOFT CANVAS.
21/08/2026

THE ICON SPACE RACE IN SOFT CANVAS.

The night starts with a step. × From sunset to sunrise.Discover the collection at BePositive.it
19/08/2026

The night starts with a step.

×

From sunset to sunrise.

Discover the collection at BePositive.it

BePositive CupRace Star.One icon. Two perspectives.
17/08/2026

BePositive CupRace Star.
One icon. Two perspectives.

Nothing about it is ordinary. BePositive SPACE RACE LASER CUT.Laser-cut leather. Imperfect overlaps. Hand-finished detai...
14/08/2026

Nothing about it is ordinary. BePositive SPACE RACE LASER CUT.
Laser-cut leather. Imperfect overlaps. Hand-finished details. Every element is intentionally unexpected.

13/08/2026

in collaboration with

BePositive is an Italian sneaker brand born from a culture of experimentation, movement and self-expression.

A culture that has always found one of its strongest expressions in music.

For SS26, BePositive meets ilMuretto an icon of Italian club culture and a place that, for generations, has shared the same attitude: freedom, individuality and the energy of moving together.

Two worlds connected by music.
By movement.
By the freedom to express who you are.

Sneakers made to move.
From the first beat to the last one.

Discover BePositive — Dancing Till Morning, the SS26 Campaign.

Indirizzo

Via Enrico Mattei, 8A
Maser
31010

Sito Web

Notifiche

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