Florania

Casa
Italia
Milan
Florania

- 100% sustainable handmade clothing made in Milan -

16/07/2026

Something is growing in the studio.
September.

15/07/2026

Nobody sees this part.

The dresses don’t start with fabric cutting. Collages, obsessions, raw fibers.

14/07/2026

From sketch to runway
—> Not AI slop

10/07/2026

Caged lighters

Artisanal jewels, hand sculpted and with locally sourced metals.
Silver and gold casted brass on
https://www.florania.org/

Margherita Potenza

07/07/2026

Why this exist -
most circular fashion erases life out of the recycled materials. We do the opposite.

Florania takes high quality discarded fabrics and subjects them to destruction.
In a precise, controlled, couture-like way. What comes out the other side is something that could not have been without its previous life. Our inspirations are materials geology, fibers, past lives.

Everything is done by hand in Italy, in a slow and measured process.

03/07/2026

This is how we craft against Ai slop!

Manually preparing for R|ELAN™️ CIRCULAR DESIGN CHALLENGE in Paris 🐦‍🔥

29/06/2026

Fresh music for hot days

GIULIA
Andrea Cioffi
M¥SS KETA

17/06/2026

Things we did instead of sleeping

100%🔃🌀😴💤🌱

16/06/2026

No new fabrics were harmed in the making of this collection.

15 days to build a brand new project for Paris!

Indirizzo

Via Dei Tulipani 19
Milan
20146

Sito Web

https://www.florania.org/

Notifiche

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