247showroom

Casa
Italia
Milan
247showroom

Sale and strategic counselling fashion agency based in Milan, Via Palermo, 10 / Paris, Hôtel de La Salles, 21 Rue de l'Université

247Showroom

is a sale and strategic counselling agency originated in 2008. Since its very beginning 247Showroom has been committed to scouting, marketing and sale strategy of brands and designers in great demand, with a unique profile. The idea was to create a space where designers and brands would be represented not just through their products but also through their stories and concepts. Guided

by this principle, 247Showroom has become in a very short time one of the most successful players worldwide. The new headquarters has been set at La Pelota, in the real heart of Milan. The exhibition area, extending for over 1500 sqm on two displaced levels and originates inside a 20th century frontón, has been completely renewed in these early days, and includes a unique lighting system designed by Marc Newson. Although Italy is a crucial distribution area, 247Showroom manages over 1000 clients in worldwide, from department stores to the most important on-line shops, through the best world independents, expanding its market in 43 countries.

13/06/2026

Now representing WHYAT

Founded in Vienna in 2018 by brothers Philipp Ledl and Bernhard Ledl, WHYAT is an independent brand that blends fashion, art, and craftsmanship into an authentic and
distinctive offering.

Each piece is created in the brand’s Viennese atelier, where design meets artisanal refinement.

11/06/2026

When football dictated style ⚽️

In the early 2000s, Bobo Vieri was much more than a champion: he was an icon capable
of combining sport, fashion, and pop culture in a single image.

Today, as the world prepares to experience the excitement of the 2026 World Cup, we rediscover one of the photoshoots that captured an era of personality, style, and character.

« Christian “Bobo” Vieri, the panzer of goal, practically unstoppable in his rush to the net, a specialist in shaking off opponents like a rugby player, arrives at the Studio dressed in Sweet Years and covered in jewelry: a Dolce & Gabbana rosary, a cross given to him by Christian Brocchi, the AC Milan player with whom he opened the Milanese restaurant
“Baci e abbracci”, with whom he shares a tattoo on his arm (“Chris & Bobo friends forever”), an earring, and various diamonds on his fingers. » Words by Fabia Di Drusco for
Vogue Sport July 2004.

10/06/2026

In the early 2000s, artist Tobias Rehberger documented his trip to Bangkok, where he created his sculpture-cars, with a digital camera. Instead of providing technical drawings, he sent only very rudimentary sketches from memory. The only requirement was that the cars be life-size and functional.

The choice of Thailand was no coincidence. Rehberger was interested in the process of delegation and the
“co-authorship” of the work. The Thai artisans were not simply executors: their interpretations, decisions, and even misunderstandings became an integral part of the work.

Commissioned by Mariuccia Casadio for Vogue October 2000 🩴

08/06/2026

Now representing

The name DUNST comes from the concept of “immaterial”, an idea that reflects the brand’s desire to trascend traditional categories of gender and style.

Born in Seoul and founded by a collective of young creatives from diverse disciplines - fashion, architecture, graphics and photography - the brand offers an essential, sophieitcated and gender-fluid wardrobe.

04/06/2026

“I luoghi della moda“ (Fashion Places) portrays showrooms of the past, from Milan to New York.

“How we choose to present ourselves transcends matters of styles and comfort: the significance of clothing is often an indirect response to intimate needs we can’t always articulate but we recognize them in places other people have designed for us, and that’s reassuring.” - Renata Molho for Abitare, December 1994.

Photographed by Melina Mulas and Ornella Sancassani.

01/06/2026

Now representing

The name Piet comes from a childhood nickname of the founder, and reflects the feeling that the brand exists for all those who are young at heart.

Founded in 2012 by Pedro Andrade, the São Paulo based label is a portrait of the young spirit of a generation that unites Pedro’s passions: streetwear, sportswear, art and urban subcultures.

26/05/2026

Now representing .

Founded in 2020 and based between Melbourne & Tokyo, Shinzo is a modern lifestyle brand blending pillars of wisdom and regimented design inherent to Japanese culture with the enduring nature of historical styles and cultural genres.

20/05/2026

wore the limited x 4th Jersey for the first and only time, only 1,000 pieces have been made globally, created to support the fight against childhood leukaemia.

19/05/2026

MILAN PRE-SPRING 2027 MENSWEAR

20 - 26 May

[email protected]

15/05/2026

.insta Spring Summer 2026 Collection.

Indirizzo

Milan

Sito Web

http://www.247showroom.it/

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