02/07/2026
We often think that a dress starts with a drawing and the fabric magically appears on the table. For Bloody Edith, reality begins much earlier. At dawn. ✌🏻❤️
No shopping lists, no catalog orders like big brands do. My job is the exact opposite: I travel.
Waking up at 5:00 AM, hours of driving to warehouses in Tuscany or Northern Italy, hunting for deadstock (surplus fabrics from big fashion brands that would otherwise be wasted). I never look for a fabric for a specific model. I do the opposite: I walk among huge rolls, I look, I touch, I fall in love with a fabric, and only then do I decide which piece was born for it. ✂️✨
Of course, sometimes it is frustrating: maybe I have the perfect pants in mind, but the right fabric is simply not there. But that is the beauty of sustainability: adapting to the wonderful things that already exist, avoiding waste.
Over the years, I have built something precious. The Italian suppliers I work with are not just partners: they are family businesses that make me feel at home. Wonderful people who help me out, remember my taste, and send me a photo of that fabric I couldn’t stop thinking about.
Behind the maximum of 16 identical pieces I put online, there is this land, these hands, and immense trust.
Feeling lucky at work is rare. But surrounded by my fabric rolls and early mornings, I definitely am. ❤️
Have you ever thought about everything that happens before a dress is made?
