17/08/2026
Today, we are looking at seersucker, a summer fabric that is distinguished by the light, irregular rippling of the surface. The name, which comes from the Persian words shir and shakar, “milk and sugar”, already describes its nature: alternating smooth and puckered surfaces. This movement originates in a variation of stretched and curled yarns, creating a structure that is raised from the wearer’s body and allows the air to circulate.
And it was because of this freshness that the British East India Company adopted this fabric in the 1800s, using it for work clothes in the torrid climate, until it also won over the gentlemen of the upper middle-classes with its relaxed elegance. Rippled, light, always ready to accompany you on the hottest days with stylishness and nonchalance.
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