18/06/2026
the lines have been “L’Etoffe du Diable” for centuries.
The lines under religious beliefs were a symbol of marginalisation: jesters, prostitutes and the sick wore them for social stigma.
In the nineteenth century they returned to prison uniforms, as in the Middle Ages, for immediate recognition and to erase identity. Yet, almost in parallel, the sailors adopted them for a completely different reason: visibility at sea in case of a fall.
In 1916 Chanel inspired by sailors revolutionised everything, transforming them into a tool for visual correction and style.
From the post-war period onwards they became a symbol of rebellion and counterculture, until they conquered the summers all over the world.
Beneficio brings both sides of the coin: heritage, style and prejudice — ready to be reinterpreted...