Edelina Joyce

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Edelina Joyce Encapsulating a feeling, creating something lasting. Ethereal Elegance - Shop at

READY-TO-WEAR WOMENSWEAR

Edelina Joyce Issa is an Anglo-Jordanian Womenswear designer, stylist, instructor and consultant. Born and raised in Jordan, Edelina looked to pursue an education in Fashion, which she gained over 6 years at University in London. During her Fashion education in London, Issa worked for brands such as Mother of Pearl, George, Hollister, and Abercrombie & Fitch. Her graduate collection was showcased at Graduate Fashion Week in London 2013, the world's leading event in representing the very best of future creative design talent within fashion around the world. GFW is where she became a finalist for the Fashion Innovation Award gaining recognition by Vogue, Glamour, and the Guardian. Edelina was then recommended for a position at Victoria Beckham, where she worked for three years. Upon returning to Jordan, Edelina participated in Amman Design Week 2016 showcasing three pieces inspired by the traditional thobe, and the simplicity with which it creates a versatility of shape and form. For ADW 2017 and 2019, Edelina returned to mentor non-fashion students through the professional fashion design process to create concept-inspired pieces for the Student Exhibition. Edelina launched her eponymous RTW label 'Edelina Joyce' in Jordan, May 2017, which combines a modern conceptual vision, with a minimal classic design aesthetic. Along with running her fashion line, Edelina designed a fashion curriculum for Jordan and teaches Fashion Design, Sewing and Pattern Cutting at the Design Institute Amman. She is a brand consultant to local designers, as well as a returning mentor at Amman Design Week and Dezain; and works as a freelance Fashion Stylist, Mentor and Consultant.

17/09/2026

From the archive — SS20.

An uncompleted story. قصة لم تكتمل

Asymmetry, drape and movement — signatures of the Edelina Joyce design language.

It’s quite incredible, if not magical, how a single stitch can transform a piece of fabric — creating shape, texture and...
16/09/2026

It’s quite incredible, if not magical, how a single stitch can transform a piece of fabric — creating shape, texture and form.

A little throwback to teaching magic, otherwise known as fashion at Design Institute Amman.

Macro details of the Slit High-Neck Dress.
15/09/2026

Macro details of the Slit High-Neck Dress.

A study in organic structure.Jabal Amman, October 2021.
14/09/2026

A study in organic structure.

Jabal Amman, October 2021.

London moments.Architecture, history, art, fashion, nature, skies & sunsets — forms of inspiration.
12/09/2026

London moments.

Architecture, history, art, fashion, nature, skies & sunsets — forms of inspiration.

Button selection as an art form. The Overlap Jacket & Fitted Flare Trousers, finished with Mother of Pearl but...
04/09/2026

Button selection as an art form.

The Overlap Jacket & Fitted Flare Trousers, finished with Mother of Pearl buttons.

The ever-inspiring idea of a language spoken through cloth and stitch.The art of Tatreez — Palestinian embroidery — orig...
25/02/2026

The ever-inspiring idea of a language spoken through cloth and stitch.

The art of Tatreez — Palestinian embroidery — originated in Palestine over 3,000 years ago. Passed from mother to daughter, this centuries-old practice became a language of belonging, identity, resistance, and pride.

Every stitch tells a story — an expression of self, heritage, and history woven into cloth.

Pictured: a Palestinian woman cross-stitching in Gaza, 1967.

The thread continues…

Angles of the Winter Drop.Shop at or online at edelinajoyce.com
15/02/2026

Angles of the Winter Drop.

Shop at or online at edelinajoyce.com

Archives from the development of the Edelina Joyce SS17 Coin Purse. 🪡
10/02/2026

Archives from the development of the Edelina Joyce SS17 Coin Purse. 🪡

The constant inspiration of nature, with its subtle messages - endurance, patience, growth. Much like the olive tree, ro...
06/02/2026

The constant inspiration of nature, with its subtle messages - endurance, patience, growth. Much like the olive tree, rooted in resilience.

An image from our winter drop moodboard.

Available to shop in-store at .

Address

Swefieh Village
Amman

Opening Hours

Monday 10:00 - 22:00
Tuesday 10:00 - 22:00
Wednesday 10:00 - 22:00
Thursday 10:00 - 22:00
Friday 12:00 - 22:00
Saturday 10:00 - 22:00
Sunday 10:00 - 22:00

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