Abigail Eaton

Abigail Eaton Helping creative entrepreneurs build sustainable fashion businesses they can be proud of 🚀

This week I had the opportunity to present my latest project at Sustainability Hub as part of Let’s Make Change, a prog...
27/02/2026

This week I had the opportunity to present my latest project at Sustainability Hub as part of Let’s Make Change, a programme delivered by and

It brought together a group of artists, performers and designers to explore imaginative responses to the climate crisis, supported through in person workshops, one to one mentoring and a final sharing event.

The fashion industry generates over 92 million tonnes of textile waste annually. Around 15% of fabric is typically lost at the cutting stage, and up to 30 to 40% of garments produced are never sold, contributing significantly to pre consumer landfill and incineration.

My work focused on designing out pre consumer waste, testing scaled micro versions, experimenting with quadrant cutting and designing within constraint. There is still much more to refine and develop, but the range of approaches in the room and the discussions around feasibility and impact reinforced why this work matters.

Kyoto moments: a pause between projects. Each detail here is a little reminder of how much craftsmanship and quiet beaut...
30/12/2025

Kyoto moments: a pause between projects.

Each detail here is a little reminder of how much craftsmanship and quiet beauty can inspire our own sustainable design process.

Tokyo days.
22/12/2025

Tokyo days.

Looking forward to starting the Let’s Make Change Creative Climate Programme this week.⠀Delivered by Plymouth Culture in...
03/11/2025

Looking forward to starting the Let’s Make Change Creative Climate Programme this week.
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Delivered by Plymouth Culture in partnership with Art and Energy, the programme supports Plymouth-based creatives to explore imaginative ways of responding to the climate emergency.
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Through workshops, mentoring and peer learning, I’ll be joining a group of local creatives connecting over sustainability and community action, exploring how art can inspire meaningful change across the city’s cultural landscape.
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Who or what inspires me? Inspiration, for me, is never just one thing. It’s a thread that connects people, ideas, and mo...
13/08/2025

Who or what inspires me?

Inspiration, for me, is never just one thing. It’s a thread that connects people, ideas, and moments.

I’m fuelled by tradition, craft, and workmanship. The kind of dedication where every stitch, every fold, every decision carries intention.

I’m drawn to designers who shape ways of seeing the world... Rei Kawakubo for deconstructing garment shapes and functions. Alexander McQueen for pushing boundaries and redefining beauty. And Stella McCartney for proving luxury fashion can be both beautiful and sustainable.

Art has a huge impact on my work. From Basquiat’s raw energy and social commentary. To Hepworth’s sculptural harmony. Or Muybridge’s pioneering motion studies. They all have one thing in common: they challenge how we look at the world.

Music and design hold the same power, shaping mood, sparking thought, shifting perspective.

But for me, nature is the biggest influence. Its resilience. Its perfect balance of beauty and function. Its way of regenerating, season after season. Time in nature clears my mind, sharpens my focus, and fills me with a quiet energy that fuels creativity.

My first piece of creative work was helping design the S/S 05 collection for the luxury fashion brand Ashley Isham.I joi...
07/08/2025

My first piece of creative work was helping design the S/S 05 collection for the luxury fashion brand Ashley Isham.

I joined the label in 2003, refining the skills I’d gained during my degree and learning every aspect of the business from the ground up.

From cutting delicate fabrics and exploring intricate construction techniques to hand finishing, I was involved in every stage. That hands-on experience laid the foundation for how I design today.

I began with a loose theme, gathering research, historical references and creating mood boards to share with the team. One of the biggest lessons was how to bring in new ideas that still aligned with the brand’s vision and commercial goals.

I looked back at which shapes had sold well in our boutique and wholesale, and which styles had received press. Being customer focused guided our choices of silhouettes, colours and fabrics.

The palette centred around turquoise, tangerine orange, iridescent tones and metallics — chosen to complement a range of skin tones. Italian jersey was a staple, thanks to its fluidity and beautiful drape. We also developed our own colours and screen printed materials.

We created long, fluid silhouettes: silky bias cut wrap dresses and sequin bikinis paired with sharp tailoring. I sketched silhouettes and designed pieces that later made it onto the catwalk, draping on the stand, refining through toiles, and fitting on a model to perfect the cut.

As we got closer to the show, the energy built. There were long days, last minute fittings, lots of hand finishing and late nights.

I learned how much every detail mattered. From the cut to the styling and movement, everything influences how a garment comes alive on the catwalk.

I don’t have photos from my early work, but you can watch the London Fashion Week show via the link in my stories.

How I got started in design, creativity and sustainability…Growing up in Devon, I watched my mum sew and create many of ...
05/08/2025

How I got started in design, creativity and sustainability…

Growing up in Devon, I watched my mum sew and create many of my childhood clothes, sparking a love for making things by hand. I didn’t care what the material was. I was always creating, designing and problem-solving.

Despite failing GCSE Art (I hated the regimented format), I went on to do an Art Foundation at , then studied Fashion Textiles at in Taunton. I soon switched to Fashion Design and Technology when I saw more opportunity to grow.

I was always drawn to clothes that told a story. For my final collection, I reworked second hand garments. It was the careful disassembling of a Savile Row jacket that really sparked my love for tailoring, craftsmanship and luxury fashion.

After completing my degree, I moved to London and started a work placement at and within days I was backstage at London Fashion Week with

I then joined a luxury London brand. As well as designing, I also worked on hand sewing, constructing garments, finishing and embellishing. I learnt how to cut delicate fabrics, match prints across complex seams; one of my first garments I cut was a suit for British royalty! I also pattern cut and machined toiles and samples.

As a RTW designer, I worked on both men’s and womenswear. I also produced bridal collections, red carpet gowns, resort and swim wear. Worn by celebrities across film, TV, music, and British and international royalty.

However, when the Rana Plaza disaster happened in 2013, it was a turning point. It made me stop and look deeper into the full lifecycle of a garment. Exploring how design could be a force for positive change.

That curiosity led me to build a career that I’ve had for the past 10+ years. Focussing on collections, systems and strategies with a holistic approach. With people, animals, craft, purpose and sustainability at the heart.

I’m Abigail Eaton, a sustainable fashion design consultant.⠀⠀I’ve been in fashion for 20+ years, starting out as a Ready...
04/08/2025

I’m Abigail Eaton, a sustainable fashion design consultant.⠀
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I’ve been in fashion for 20+ years, starting out as a Ready to Wear designer for a luxury London brand. Specialising in dresses and draping, I created pieces worn by celebrities across film, TV, music, and British and international royalty. My work has appeared in magazines such as British Vogue, Condé Nast Traveller and Wallpaper.⠀
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But over time, I became increasingly aware of the harm the industry was causing to people, animals, and the planet, so I shifted direction.⠀
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Today, I work with independent fashion brands to design better. I help build collections, systems and strategies that are creative, responsible, and genuinely sustainable.⠀
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What I do:⠀
• Creative direction and design development⠀
• Sustainable material sourcing⠀
• Circular design and reworking strategies⠀
• Pattern cutting and sampling support⠀
• Supply chain and production guidance⠀
• Mentoring for designers and founders⠀
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Whether you’re just starting out or transitioning an existing brand towards a more intentional way of working, I’d love to help you move forward with purpose.⠀
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DM to connect or collaborate.⠀
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Out of the 100 - 150 billion garments made annually, how many do you think are actually recycled? ⁣⁣Well, less than 1% i...
02/10/2024

Out of the 100 - 150 billion garments made annually, how many do you think are actually recycled? ⁣
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Well, less than 1% is recycled into new clothing, while about 12% are downcycled into lower-quality items, and around 25% are incinerated. ⁣
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This means the majority end up in landfills, where they emit methane gas and leach harmful chemicals and dyes into our soil and groundwater. ⁣
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Currently the responsibility to recycle clothing mostly falls on consumers. However, change is on the horizon, with California leading the way through the Textile Recovery Act (SB 707). The first extended producer responsibility (EPR) textile recycling programme in the United States…⁣
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What do you think about textile waste and the future of fashion recycling? I’d love to hear your thoughts! ⁣
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Whether you’re a consumer, business owner, or just passionate about sustainable fashion, drop a comment below with your questions, ideas, or experiences.⁣
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And, if you’d like to explore more on this and other sustainable fashion insights check out my latest Substack newsletter. Link in bio!⁣
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The World Economic Forum ranks water crises among the biggest global risks for the next decade. Many industries, includi...
14/08/2024

The World Economic Forum ranks water crises among the biggest global risks for the next decade. Many industries, including fashion, are significant consumers of water, contributing to this growing issue.⁣
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For instance, producing a single cotton shirt can require thousands of litres of water. This kind of usage adds up, leading to environmental impacts that we can no longer ignore.⁣
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As water scarcity becomes a global challenge, it’s time to rethink how we use this vital resource. 💧⁣
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Explore more in my latest Substack newsletter. Link in bio!⁣
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With most of a garment’s environmental footprint being decided at the design stage, fabric sourcing naturally becomes th...
07/08/2024

With most of a garment’s environmental footprint being decided at the design stage, fabric sourcing naturally becomes the starting point for sustainability within your business. ⁣
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Sign up to my new free newsletter over on Substack: Sustainable Fashion Insights, for a read of this week’s newsletter.⁣
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https://abigaileaton.substack.com⁣
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Maebashi-shi, Gunma

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月曜日 10:00 - 18:00
火曜日 10:00 - 18:00
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