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Freshly Pressed

Founded on socks. Now a design studio dedicated to creating clever, thoughtful, playful everyday things.
100% fun. 0% synergy. Based in sunny 🇸🇬

09/10/2026

If you’ve ever had to explain - slowly, clearly, and more than once, that Singapore is not China… this cap is for you.

The front sets the record straight: Senator I’m Singaporean. The back finishes the job: Not part of the CCP.

It’s dry, deadpan, and just sharp enough to land without you saying a word. A quiet flex for Singaporeans who’ve mastered the art of polite correction, delivered with a smile and a hint of disbelief.

Perfect for airport immigration lines, overseas trips, awkward small talk, or any moment where geography becomes… interpretive.

Call it national pride. Call it public service. Call it a wearable mic drop.

17/09/2026

Somewhere along the way, suffering became a status symbol. And Hyrox might be its purest expression.

You pay money to do something incredibly hard, spend months training for it, then make sure everyone knows you did it.

The suffering is self-elective. But that’s also the point. In many ways, Hyrox is conspicuous consumption, except what you are consuming is suffering.

We used to flex what we could afford. Now we flex what we can endure.

At first, the flex was finishing.
Then it was your time.
Then it was doing doubles.
And when enough people are doing all of those things, the suffering has to escalate.

Because when everyone can say they did something hard, the status comes from demonstrating just how hard you were willing to make it.

09/09/2026

The universe has spoken

06/09/2026

Unfortunately my problems are quite attached to me

02/09/2026

If you wait until the plane is finished, you'll spend your whole life on the runway

01/09/2026

For life's modern day wounds

30/08/2026

Stickers to get you through the work week. Made for humans surviving corporate life. Shop link in bio.

16/08/2026

Welcome to the Escalation Run Club, where membership is automatic

15/08/2026

Restocks along with new stickers and caps 🫶

11/08/2026

Happy 61st birthday to our little red dot.

住所

Shunan-shi, Yamaguchi