FiveStars Africa - African Inspired Sports Brand

03/06/2026

Happy World Bicycle Day 🚲...♡

Today, I’m reflecting on how one decision, to get on a bicycle, changed the trajectory of my life.

What started as a personal pursuit became so much more.
Cycling has shaped my career, improved my health and wellbeing, introduced me to lifelong friendships, and connected me to incredible communities of women who continue to inspire me every day.

As an African woman in sports cycling, I have experienced firsthand the power of representation. Building a business around cycling and advocating for greater inclusion in the sport has shown me that when women take up space, whether on the road, on the trails, or in leadership, we create opportunities not only for ourselves but for others who follow.

Cycling has taught me resilience, confidence, independence, and the joy of freedom. It has also strengthened my commitment to promoting sustainable mobility and supporting initiatives that offer more accessible spaces for women and girls to ride, thrive, and belong.

To every woman who has ever considered taking up cycling: your journey doesn't have to start with a race, a goal, or a destination. It can begin with a single ride.
You may be surprised by where those two wheels can take you.

Here's to the women who ride, lead, advocate, and inspire. May we continue to break barriers and create pathways for the next generation.

Who knew a bicycle could be such a powerful vehicle for change?

🚴🏾‍♀️💜

15/05/2026

Was honored to attend the Africa Forward Summit 2026 – Inspire & Connect,
particularly the Sport for Sustainable Investment segment powered by AFD - Agence Française de Développement , Anne-Gael Chapuis-Mirol
where leaders, athletes, entrepreneurs, and institutions explored the power of sport, culture, and investment in shaping Africa’s future.

As the founder of FiveStars Africa - African Inspired Sports Brand , it was inspiring to connect with key players in the sports and business ecosystem and share conversations around entrepreneurship, creativity, and building globally recognized African brands.

A major highlight was meeting H.E. President William Ruto and introducing both myself and FiveStars Africa, a proud milestone for a Kenyan woman-owned brand. 🇰🇪

The summit reinforced an important message: sport is more than competition, it is a driver of opportunity, inclusion, innovation, and sustainable growth across Africa.

Grateful for the inspiration, meaningful connections, and the celebration of African culture through Le Concert....♡

08/05/2026

Your story, your courage, and your consistency matter more than you realise. Keep going, keep showing up....☆

07/05/2026

20/04/2026

GML! Change is inevitable, so welcome it! / Read today's edition and have yourself an inspired entrepreneurial day! - https://mailchi.mp/lionessesofafrica/gml-change-is-inevitable-so-welcome-it-2qsbjgyti6

Image of the Day / FiveStars Africa / African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously cool gear from FiveStars Africa in Kenya, founded by Alice Kivuva.

21/03/2026

Keep going, keep showing up....☆

08/03/2026

International Women’s Day: Celebrating African Women in Cycling ♡

Today we celebrate the incredible women who power the cycling community across Africa and beyond. Women united by a shared passion for two wheels, these women inspire us every day with their strength, resilience, and determination.

From professional athletes to everyday riders, women who balance dreams, careers, and family life, yet still make time to ride and pursue the sport they love.

To the women who continue to break barriers, support one another, and weave cycling into their life’s journey: your spirit moves the community forward.

Cheers to the all who ride, lead, and inspire.

Happy International Women’s Day!

20/02/2026

From Kenya to the United States 🇰🇪 → 🇺🇸

Africa connecting with the Diaspora through Sport

FiveStars Africa Sports Apparel will be showcasing, at the
Atlanta Black Expo
📍 Georgia World Congress Center
📅 February 20–22

FiveStars Africa was born in Kenya with a vision bigger than borders, to create a performance brand that celebrates culture across the African continent through sport.

African-Inspired apparel that blends our heritage with performance, style and comfort.

We are proud to bring our Kenyan-born brand to the U.S. as we showcase at the Atlanta Black Expo at the Georgia World Congress Center.

This is more than just growth.
It’s Africa connecting with the Diaspora through sport

For athletes, teams, individuals and fitness communities who carry culture with them, on the road, track, in the gym, and on the field.

To the Atlanta cycling community and the Diaspora, we’d love to meet you.

Come by, say Jambo, and connect with us. Let’s ride. Let’s grow.

We are FiveStars Africa.
☆Rooted in Kenya.
☆Inspired by a continent.
☆Built for the world.

19/02/2026

Moments like these remind us why we started and encourage us to keep moving forward 🤍

Seeing FiveStars Africa - African Sports Brand featured on TV was an awesome milestone in our journey one for the books... :) 🤸‍♀️

From being Title Winner Jersey Sponsors of the CAC African Road Cycling Championships to kitting the Kenyan and Tanzanian National Cycling Teams, we’re grateful to play a small part in a much bigger African story.

What started as a vision is now showing up on continental stages.
As a Kenyan, woman-owned sports apparel brand, our mission has always been simple: to celebrate Africa’s culture, diversity, and excellence through sport.
Watching athletes compete in designs rooted in our identity is something we’ll never take for granted. It brings us such joy.

This feature is not just about us. It’s about representation, growth, and believing African brands belong on big platforms.

📺 TV Feature:
https://lnkd.in/dZ-4ymDf

📸 Instagram
Follow our journey on Instagram:
https://lnkd.in/dbf8Zm6F

03/02/2026

Ride Africa : Adventure with Purpose

Proud to celebrate the incredible work of and the inspiring cyclists who took on , using sport, adventure and tourism to raise life-changing funds for maternal healthcare.

At Child.org, the mission is simple yet urgent: No mother, or her baby, should die from preventable causes.

By championing community-based healthcare solutions, Child.org is building safer pregnancies, safer births, and healthier communities. Every mile cycled and every pound raised directly fuels this lifesaving work.

In support of this mission, FiveStars Africa - African Sports Brand was honored to design and kit the cyclists, contributing to a journey that blends performance, culture, and social impact.

Here’s to everyone who rides, supports, donates, and believes in a world where every mother and baby has a fair chance at life and to Child.org for leading with compassion.

Healthy mums. Healthy communities. A healthier future.


ImpactThroughSport