MAKLADI AFRICA
New Look is a recent start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. New Look not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing
clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with the New Look line is classy, upscale, versatile, and trendy clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc. COMPANY SUMMARY
Mission
The mission of the company is to provide a new look for consumers, based on style and quality. Strategy
The New Look strategy is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing clothing lines and differentiate itself through its marketing strategies, exclusiveness, and brand awareness. New Look intends to build on its core portfolio of products and overcome any obstacles by using the company's expertise in the clothing industry
