29/06/2026
The PRADA GENTLE MONSTER campaign, featuring Prada Ambassador Kentaro Sakaguchi, blurs the lines between reality and imagination.
Revolving around the concept of a book, five fictional forces unfold at one’s fingertips: earth, water, fire, air, and love.
Coming soon to Japan, South Korea, China Mainland, and Hong Kong SAR, for a limited time.
JAPAN EXCLUSIVE POP-UP
PRADA AOYAMA
5-2-6 Minami-Aoyama, Minato-ku, Tokyo
Opening on July 3
GENTLE MONSTER TOKYO AOYAMA
5-3-2 Minami-Aoyama, Minato-ku, Tokyo
Opening on July 3
JAPAN LAUNCH - offline July 6 and online July 7
KOREA LAUNCH - offline and online July 31
CHINA LAUNCH - offline and online September 12
Discover more: https://tinyurl.com/msnpc8e7