YUUL YIE

YUUL YIE YUUL YIE is a shoes brand based on Seoul, founded in 2010 by Sunyuul Yie ()
https://yuuly

YUUL YIE

The ‘YUUL YIE’ is a brand of women’s shoes by Sunyuul Yie, a Korean designer with a poetic yet forceful touch. First launching as ‘MA VIE EN ROSE’ since 2010 F/W season,
we have been announcing each collection with diverse topics every season. From 2013 S/S Collection, we renamed as ‘YUUL YIE’ for giving more in-depth designs and brand itself. Our primary target is the women who have

a thorough self, do not run after the fashion,
and do not lose feminine sensibility, but never fragile. With only finest materials, we aim for high-end brand, reflecting unique classiness as well as trendy casuals. Through classy details and subtle lines, we present peculiar epicene mood, which is our major feature. Currently having been participating exhibition in France, Japan and Korea every season,
we’ve been receiving a lot of favorable comments not only in the domestic market, but in the foreign market.

The aesthetics of imperfection, now standing as the profound axis of perfection.‘Aegis Studded Flat’, a shield crafted w...
14/06/2026

The aesthetics of imperfection, now standing as the profound axis of perfection.

‘Aegis Studded Flat’, a shield crafted with solid gold toe-caps and intricate studs to protect and empower. An unwavering aura at your feet, elegantly protecting your every step.

Sunlight shimmering on wet skin, a perfect glaze of summer.☀️Introducing “ Glaze Flat Sandals” ,captivating with its sle...
12/06/2026

Sunlight shimmering on wet skin, a perfect glaze of summer.☀️

Introducing “ Glaze Flat Sandals” ,captivating with its sleek pointed toe and the fluid rhythm of asymmetrical studded straps.

A design that redefines balance with a bold, sophisticated light.

Shine through the heat with our New “Glaze Flat”. ✨💛

# YuulyieGlazeFlat

Catching the light, shifting the current.Introducing our newest silhouette, “Vane Mules” A perfect harmony of a sharp me...
11/06/2026

Catching the light, shifting the current.

Introducing our newest silhouette, “Vane Mules”

A perfect harmony of a sharp metallic toe cap and structured T-strap design. Let your every step dictate the direction.

Discover the new flow with NEW “Vane Mules” ! 🪽

There is beauty in strength.✨Black as midnight.Gold like a hidden treasure.A sculptural silhouette that blurs the line b...
08/06/2026

There is beauty in strength.✨

Black as midnight.
Gold like a hidden treasure.

A sculptural silhouette that blurs the line between fashion and object.🖤

Discover the new YUULYIE collection exclusively through our Seoul Private Showroom.

For reservations and private orders, please send us a DM.

YUULYIE 의 뉴 컬렉션 및 정품 구매는 서울 프라이빗 쇼룸에서만 만나보실 수 있습니다.

방문 예약 및 프라이빗 오더는 DM으로 문의해 주세요.

Not delicate.Decisive.A sculptural silhouette adorned with golden accents, created for women who define their own path.⚜...
07/06/2026

Not delicate.
Decisive.

A sculptural silhouette adorned with golden accents, created for women who define their own path.⚜️

The new YUULYIE collection is available exclusively through our Seoul Private Showroom.🌹

For appointments and private orders, please contact us via DM.

YUULYIE 의 뉴 컬렉션 및 정품 구매는 서울 프라이빗 쇼룸에서만 만나보실 수 있습니다.

방문 예약 및 프라이빗 오더는 DM으로 문의해 주세요.

A quiet statement of strength. ⭐️Black velvet, golden accents, and sculptural beauty.The new YUULYIE collection is avail...
06/06/2026

A quiet statement of strength. ⭐️

Black velvet, golden accents, and sculptural beauty.

The new YUULYIE collection is available exclusively through our Seoul Private Showroom. 💕

For appointments and private orders, please contact us via DM.



YUULYIE의 뉴 컬렉션 및 정품 구매는 서울 프라이빗 쇼룸에서만 만나보실 수 있습니다.

방문 예약 및 프라이빗 오더는 DM으로 문의해 주세요.

Every pair holds a dream.This one shines in satin pink and crystal light, made for unforgettable moments.💎Photo  Showroo...
05/06/2026

Every pair holds a dream.

This one shines in satin pink and crystal light, made for unforgettable moments.💎

Photo
Showroom

Like a piece of jewelry for the feet.Golden leather, sculpted curves, and a silhouette suspended between fantasy and rea...
05/06/2026

Like a piece of jewelry for the feet.
Golden leather, sculpted curves, and a silhouette suspended between fantasy and reality.
A luminous expression of the YUUL YIE universe.

Photo
Showroom

Objects of desire.Crafted to be remembered.🌹Photo  Showroom
02/06/2026

Objects of desire.
Crafted to be remembered.🌹

Photo
Showroom

The Cannes night shimmered a little brighter.⭐️Wrapped in gold from head to toe, YUUL YIE Creative Director  completed t...
01/06/2026

The Cannes night shimmered a little brighter.⭐️

Wrapped in gold from head to toe, YUUL YIE Creative Director completed the moment with gold YUUL YIE heels, a quiet statement of power, beauty, and timeless allure.🪽

Photographer:
Showroom:
Beauty Director & Hair:
Makeup:
Gold Evening Gown:
Shoes:

Address

성동구 성수이로 12길 12
Seoul
04784

Opening Hours

Tuesday 12:00 - 20:00
Wednesday 12:00 - 20:00
Thursday 12:00 - 20:00
Friday 12:00 - 20:00
Saturday 12:00 - 20:00

Telephone

+8224669261

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