31/08/2026
This campaign came out as a completely new format for me, for YS. I’ve been asking myself for a long time what actually defines us as women. Then the list kept growing: as Lebanese women, as mothers, daughters, professionals, wives… all these versions of a woman that can exist at once.
‘Work, but not too much.
Be a mother, but don’t forget to be social.
Build a career, but only once your kids don’t need you as much.
Be the bent 3ayle, the devoted mother, the loving wife, the friend that keeps up - and somewhere in between, still have a goal of your own.’
When I had a daughter of my own, I suddenly saw my mother through a different lens - all the sacrifices she made, all the versions of herself she put away just to be called “a mother” instead of her own person. I see them now. Her story is mine too - the same way it’s my Teta Affat’s, and my Teta Samira’s. I used to think my story wasn’t one worth telling, until I realized that the woman I choose to be today will become part of my daughter’s story tomorrow.
Nadine, her children and Coco for the Pre-Fall 26’ campaign.
Photography Luana Bassil
Art Direction leacasini
Hair WS Hairdresser
MUA Hawraa Al-Dakak Sharbel Hasbany