Bycop SAL, the established distributor of home linen since 1975, holds the license to manufacture and distribute Cannon and Fieldcrest products in Lebanon. Leveraging strategic affiliations and exclusive partnerships, the company extends its distribution reach across the Middle East. With a distinguished legacy of excellence, Bycop produces a variety of locally cherished brands like Valentini and
other bespoke private labels, alongside internationally renowned ones. Venturing into the B2C market, the introduction of the first Cannon Home flagship retail store in Lebanon represents the starting point for the company’s ambitious expansion plans across the Middle East, integrating physical retail spaces with an upcoming e-commerce platform.
