Our delicately handcrafted creations are born of a story that links our fashion with a higher cause. Back when the fashion factory started in 2014, we were among the few e-commerce shops in Lebanon. After the pandemic brought with it a ‘new normal’, it all started with a customized bag order we received. We knew dedicated handmade work takes time to reach perfection. But we needed perfection in ev
ery stitch, hand beading, and even embroidery. Shockley, that’s when we discovered the scarcity of skilled artisans. The new normal the pandemic brought injured these hidden talents rendering them invisible. Something had to be done...
That moment when we decided to bring those hidden talents to light with a clear mission. We believe the future belongs not only to the tech industry but also to talented artisans. We are preparing the future generation to Value this art and create it,
or Value this art and wear it! By spreading our work in all Middle East, not only we are creating job opportunities for artisans but also endorsing artisanship as education by spreading awareness about the superior value it brings to high fashion. Our impeccable handmade creations encompass everything the factory stands for. Our contemporary designs come with a classical twist that reflects the heritage of Arabic women in everyday luxuries.
“We are the strong women of today. Yet, we are still rooted to the beautiful oriental traditions that make us who we are.”
As customer-centricity comes within our DNA, our pieces are specially designed to become an extension of who you are, which is why each piece has a character and story behind it. A story created by artisans, told by us, empowered by you! We are so glad our stories have crossed.
