It all started in 1980; in Zalka shops were Mr. Samaha opened a shoe store
and name it RJS. Mr Robert was attracted to fashion, which made his business a
fun part to professionalism. Using skills passed down from generation to generation Mr. Charlz found attraction in hisfather business. It is then when RJS became Via Charlz. Charlz had a dream to make glamorous handmade shoes and his
mission is t
o have Via Charlz represented in luxury department stores
and boutiques worldwide. In 2004, the very first Via Charlz boutique (Zalka) was opened
and proved to be a resounding success. The increasing need
for more space led to the acquisition in 2005 of the Via Charlz
new branch in Maard Street in the center of Beirut
downtown (Solidere) fashionable Knightsbridge. A decadent, luxurious, beautiful gallery for the shoesand handbags, Via Charlz has become a well-known brand and has succeeded very shortly to position itself at
the tier of well-known local and international brand names. Charlz Samaha has greatly enriched the business with exotic ideas
in terms of des gin and manufacturing, and has focused into making Via Charlz brand a unique o n , w h i c h h a s g i v e n Via Charlz business a quick push into advertising at high level frames and expanded its market and production into a more luxurious level.
