PHYA Group Holding Limited
Bangkok, Thailand
(+66)-5691-9787
Founded by Jirayong Anuman-Rajdhon, PHYA is the new favourite timeless and stylish accessories of the elite. PHYA stands deeply for craftsmanship, sophistication, uniqueness, and aesthetics – the core of our philosophy – in artistic design. All of the items are constructed with the finest materials and meticulously crafted by Thai artisans to become masterpiece. PHYA is a name inspired by an ancie
nt aristocratic, meaning leader,
our hexagonal-shaped logo deliberately depicts a beehive - dwelling of the Queen Bee, who reserves only the best. Explore PHYA Collection at :
===================== https://www.phyaofficial.com/
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Inspired by the efforts of Phya Anuman Rajadhon or her grandfather, Jirayong Anuman Rajadhon has brought her passion for art to the world of fashion by deftly combining a modern touch of the new world with the unique identity of the Thai soul.
The juxtaposition of old and new worlds gives birth to the possibility of creating new products without abandoning Phya’s authentically Thai roots. It is considered the mission of Phya to update and adapt the Thai soul through the lens of modernity in each exquiste and unique piece.
PHYA positions itself as a Thai luxury brand which brings an artistic aesthetic to the world of fashion. Importantly, ‘Phya’ places a great emphasis on the uniqueness of its designs and a product quality which is second to none.
With PHYA, Jirayong is determined to continue her grandfather’s legacy by constructing national identity through the form of art. PHYA stands strong in this changing world with its emphasis on its Thai origins.
Jirayong continues to design new collections of PHYA accessories to narrate the evolution of ‘Thainess’ through delicate leather and the finest materials.