MAS Holdings

09/02/2026

What does it really take to build a sports bra that performs?

In this video, Huzaifa Cader, Sports Bra Category Expert and Innovation Lead at MAS, shares how consumer insight, product strategy and scalable innovation platforms come together to drive better outcomes for brands and wearers alike.

A closer look at how MAS turns understanding into impact.

09/02/2026

Innovation at MAS is driven by people who understand both the consumer and the craft.

With over 15 years at MAS, Huzaifa Cader, Sports Bra Category Expert and Innovation Lead, brings deep expertise in product strategy, consumer insight and innovation-led growth. His work spans identifying white-space opportunities, developing platformable technologies and partnering with brands to bring performance-driven solutions to life.

06/02/2026

What does society expect from men, and how do those expectations follow them from boyhood into adulthood?

In this conversation, journalists Shabeer Mohamed and Muaad Razick speak openly about the lessons they grew up with, why expressing emotions isn’t always easy, and the role therapy or safe outlets can play in mental wellbeing.

Honest. Reflective. Necessary.

Watch the full conversation on the link below.

https://youtu.be/Ief5bLy8pNc

05/02/2026

Young athletes shouldn’t have to choose between their sports and education.

Through our new partnership with SLIIT, we’re opening up more pathways for athletes to continue their higher education while training - with five full bachelor’s degree scholarships offered each year for the next eight years.

Click to read the full article:

https://www.ft.lk/sports/MAS-Athlete-Training-Academy-partners-SLIIT-to-champion-athlete-education/23-786366

04/02/2026

As Sri Lanka marks 78 years of independence, we reflect on the strength and resolve that have shaped our journey as a nation.

Together with our colleagues, partners and communities, we stand united in the values that guide us forward and the responsibility of building what comes next.

30/01/2026

From brunch to the gym, from work to a night out, tops are the wardrobe piece everyone owns. But what makes a great top?

Keshala Wickremasinghe, the Men’s Tops Category Expert at MAS, takes us inside the science and craft behind our everyday essentials. From innovative fabrics and precision knit mapping to no-sew bonding for ultimate comfort and style, every detail is designed to move with you.

Discover how MAS is redefining versatility, performance and functionality in men’s tops.

30/01/2026

At MAS, innovation doesn’t happen in isolation, it’s shaped by people who understand performance, design and ex*****on.

Meet Keshala, Innovation Lead for the Activewear Value Stream, whose 13+ year journey has spanned performance sports apparel, concept innovation and future-focused design. From her early days as a Trainee Designer to leading innovation today, she has played a key role in shaping how performance products are imagined and built.

Working across MAS’ Activewear manufacturing facilities and design offices, Keshala has partnered closely with global brand teams to co-create concepts that move seamlessly from vision to ex*****on, creating apparel designed for performance and built for what’s next.

27/01/2026

16/01/2026

What’s the hardest part about carrying pressure in silence? Sometimes it’s not the pressure itself but it’s having nowhere to release it. And when it stays muted for too long, it doesn’t disappear… it builds up, changes you, and can come out in ways you least expect.

This conversation is a reminder that you don’t need to share with everyone but just with someone you trust.

To watch the full video, click the link below

https://youtu.be/iohRYXIiL7c

15/01/2026

This Thai Pongal, we join our colleagues, partners, friends and families, to celebrate in gratitude the blessings of abundance and the spirit of unity that bind us together. May the festive season usher in joy, success and fulfilled hopes of this coming year.

09/01/2026

Multidisciplinary artist Ruvin de Silva and lawyer-actor Shanaka Amarasinghe sit down to speak openly about the moments that broke them, and the courage it takes to ask for help.

From grief and co-parenting struggles to friendship, therapy and breaking cultural expectations, this honest dialogue reminds us that vulnerability isn’t weakness. It’s a lifeline.

Let’s normalise conversations around men’s mental health.

Watch the full video on our Youtube channel, Someone you know might need this today.

https://youtu.be/DSMW4PPPSmY

26/10/2025

The future of a sustainable business begins with a plan for change.

At the launch of the MAS Plan for Change 2030, our teams came together to present what the future of responsible manufacturing looks like.

From revisiting our Journey to 2025, to unveiling the bold ambitions of the Plan for Change 2030, the day brought powerful conversations and shared commitments around the work to be done.

With voices from across MAS, and insights from a few trusted partners, the dialogue was clear: transformation begins with collective action.