14/09/2026
"𝐋𝐚𝐬𝐭 𝐬𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧" 𝐝𝐢𝐝𝐧'𝐭 𝐦𝐞𝐚𝐧 𝐈 𝐰𝐚𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐝𝐫𝐞𝐬𝐬𝐞𝐬.
It meant I no longer want to design them just because the calendar says it's time.
It's incredibly easy to get caught up in the fashion industry's rhythm:
Spring collection.
Summer collection.
Autumn collection.
Holiday collection.
And even when you don't have a strong enough idea, you still feel like you have to launch something.
Because that's what everyone does.
After eleven years of building UNDRESS, I want to give myself permission to create only when I actually have something to say.
There will absolutely be new pieces this autumn.
Maybe a coat.
Maybe a few new silhouettes.
Maybe just one dress I've been dying to make.
But I don't want to trap myself into building a full collection simply because another season has arrived.
Of course, you can't ignore business realities.
I still pay close attention to when our customers buy, what they're looking for, how cash flow moves through the business, and what we can produce responsibly.
But I also want to leave room for instinct.
Even though I need products that pay the bills, I also need space to create something simply because it's beautiful, technically challenging, and reminds me why I fell in love with designing in the first place.
| www.iwearundress.com |
UNDRESS Boutique
| Klaipėdos g. 3, Vilnius |
