24/07/2026
Is fabric quality becoming more important than the logo? This is one trend that's impossible to ignore:
The future of corporate wear is comfort that still looks professional. The logo gets people to recognise the brand. The fabric makes employees want to wear the uniform.
When IKEA redesigned its employee uniforms, the company spent 2 years developing the collection, tested it with 400 employees in stores around the world, and focused on comfort, flexibility, sustainability, and everyday usability. The garments were designed to be mixed and matched for different roles while using recycled polyester, responsibly sourced cotton, and plant-based fibres.
Lufthansa Group followed a similar direction. Together with HUGO BOSS, the airline created a new uniform for tens of thousands of employees. Before the final collection was approved, 150 volunteers tested the prototypes for 4 months to make sure the garments performed in real working conditions.
WHAT DOES THIS MEAN FOR THE TEXTILE INDUSTRY AND CORPORATE WEAR MANUFACTURERS?
In short, corporate wear is becoming a long-term investment rather than a simple branding tool:
— Stretch fabrics help employees stay comfortable during long shifts;
— Consistent colour across every production batch keeps the brand image the same in every country;
— Fabrics that maintain their appearance after repeated industrial washing reduce replacement costs and extend garment life.
At XM Textiles, we see this shift in customer requests every week. More companies are looking for stretch fabrics, reliable colour consistency, and materials that keep their appearance after repeated industrial laundering:
🟩 COSMO-200 — 4-way stretch twill with viscose, 33 colors, wrinkle-resistant after full shifts, for hospitality, beauty, and service roles;
🟩 TOPPER-210 — certified 50+ industrial washes, color-stable, durable polycotton for large-volume corporate programs;
🟩 PROMO-180 — lightweight polyester-rayon twill, print and embroidery-ready, for branded promotional and corporate collections.
If you could improve only one thing in a corporate uniform, what would it be: comfort, durability, appearance, or sustainability?
Let's discuss in the comments ⬇️