Ourika The Label

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Ourika The Label

Franco-moroccan day-to-evening conscious wardrobe for wild souls honouring the traditions of craftma

29/04/2026

OUR PRODUCTS ARE HANDMADE. THAT’S WHAT MAKES THEM BEAUTIFUL.

EPISOD 2 : THE COOPERATIVE OF WOMEN.

Each OURIKA THE LABEL piece is stitched slowly, by the women at the cooperative. Every embroidery carries their passion, their rhythm, their story. Nothing rushed, nothing mass-produced — just real hands.

🩷🌞

09/04/2026

OUR PRODUCTS ARE HANDMADE. THAT’S WHAT MAKES THEM BEAUTIFUL.

EPISOD 1 : THE WEAVER.

Doing his magic by hand in the Medina. Our Haik fabrics are born from carefully chosen colors, then woven on traditional looms using ancestral techniques. Slowly woven, each piece reflect skill and tradition.

🩷🌞

03/02/2026

Your favorite feminine duo from Marrakech is back ✨

OURIKA THE LABEL X STELLA H, playing in duo once again with a new pair of embroidered clogs, made of fur and handweaved traditionnal Haik fabrics. A story of complicity & shared vision.

100% handmade in Marrakech, effortless and stylish the clogs are just perfect for the ongoing season and will enhance your every day style. It’s only about LOVE, COLORS AND GOOD VIBES ☀️⭐️🩷🧿

Available in exclusivity at the shop in Medina and shop in Sidi Ghanem.

Clothes : Stella h
Accessories : Ourika the label
Location : Riad Itrane

08/01/2026

Some of our 2025 creations in 20 slides 🌞 a beautiful year filled of new and colorful designs and exciting projects such as the opening of our new shop in Marrakech Medina !

Every creation has been made in Marrakech, with local fabrics by our amazing and precious artisans. Behind each piece lies a story of craftsmanship, patience and intention.

Can’t wait to welcome you 2026 !

Pics by

17/12/2025

|| GIFT IDEAS FOR CHRISTMAS || 🎅🏻

Discover a lot of exclusive products at the shop during this festive period ! Shoes, bags, home accessories … Come and visit us, each design is unique and made by hand with local fabrics by our artisans in Marrakech.

OURIKA THE LABEL SHOP, 80 rue Amsafah, Marrakech Medina.

13/12/2025

Salam 👋🏻 My colleague Farouk and I welcome you everyday in December at the shop from 10Am to 7Pm ! 🎅🏻🤍

Come and find the perfect Christmas gifts in the shop to slip under the tree ! 🌲💝

Ourika the label shop : 80 rue Amsafah, Marrakech Medina, in front of Kui Zin restaurant.

03/08/2025

Summer feeling 🌞 we love our Haik clutch in Peru color. Each piece is unique, made by hand by our artisans in Marrakech.

Find it online 🤍 few left in stock

Pictures by

31/07/2025

Which Haik candle are you ? Pick your fav ! 100% designed and handmade by our artisans in Marrakech Medina 🤍

Discover our exclusive candle collection in collaboration with online or on cote bougie website. Also available in showroom in Marrakech.

26/07/2025

Beaucoup de doutes mais aussi beaucoup d’envie. Énormément de travail mais encore plus de rêves et de foi. Plus de 2 ans à créer, chercher, designer, ne jamais lâcher. Cette clef est celle de mon histoire, un rêve que j’ai construit avec passion, patience et persevérance. Cette clef ouvre bien plus qu’une porte : elle ouvre un nouveau chapitre, un lieu, une partie de moi et de mes artisans. OURIKA THE LABEL devient « réalité ». Retrouvez notre nouvelle adresse très prochainement en medina de Marrakech. J’ai tellement hâte de vous y accueillir. À très vite 🩷 Charlotte + les artisans

Lots of doubts, but even more drive. Lots of work, but also dreams — and faith. Over two years of creating, searching, designing.
This key holds my story — a dream I built with passion and perseverance. And it opens more than just a door: it opens a new chapter, a space, a project, a part of me — and of the artisans who make it real. Ourika The Label is becoming reality. Our new address will be opening very soon, in the heart of Marrakech’s medina. I can’t wait to welcome you there. Charlotte + our artisans 💘

16/07/2025

|| OURIKA THE LABEL X STELLA H || the collaboration of this summer ! 🌞

Designed and handmade in Marrakech by 2 local designers. Discover our signature Haik slippers and tote bag 🩷

Available online on ourikathelabel.com

h

Address

80 Rue Amsafah
Marrakesh
40000

Website

https://landing.ourikathelabel.com/

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