Maya Prass

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Maya Prass Everything an everyday wardrobe should have. And more. Made to order womenswear from Cape Town.

I've written another blog post, this one about the not-so-humble t-shirt. With so many orders for our Lourdes t-shirt an...
12/10/2026

I've written another blog post, this one about the not-so-humble t-shirt. With so many orders for our Lourdes t-shirt and our Blake t-shirt going out of the workshop lately, it felt like a good moment to look back at how our three iconic t-shirts came to be, and why I chose to make my own version of one of the most saturated products in retail. xx https://nfm.soundestlink.com/ce/v/0/6acca98d4e7a6b3f83da0534

Now that you know the story behind our Blake t-shirt, let's talk about colour. Today we've dropped blush pink, soft, del...
08/10/2026

Now that you know the story behind our Blake t-shirt, let's talk about colour. Today we've dropped blush pink, soft, delicate and feminine, and light grey melange, a sportswear favourite that gives an outfit a modern, urban feel. Both are easy to style with our Colourburst and Quiet Classics trousers, and they join our Blake in five other colours. xx https://nfm.soundestlink.com/ce/v/0/6ac769d87bfbfc4d9dd84468

By now you know our Lourdes t-shirt well. But did you know there's a second t-shirt I designed that's just as wonderful ...
05/10/2026

By now you know our Lourdes t-shirt well. But did you know there's a second t-shirt I designed that's just as wonderful to wear, with a slightly different attitude? It started with my love of the "it girl" slouchy white t-shirt, and my version has a deep scooped V-neck, a turn-up sleeve and a patch pocket. Today's newsletter tells the story behind our Blake Easy Fit t-shirt. xx https://nfm.soundestlink.com/ce/v/0/6ac369b61b7238a0a3b7e093

There's layering for the season — and then there's layering as a look. Our Finley leggings are the perfect base for both...
01/10/2026

There's layering for the season — and then there's layering as a look. Our Finley leggings are the perfect base for both. Made from super soft viscose spandex, comfortable enough for a Pilates class or a walk on the mountain, and versatile enough to build a whole intentional outfit around. Layer our Isla Cocoon dress over them, match colours for a tonal look, or mix for something more playful. Today we're adding sapphire blue, cocoa brown and dusty rose. xx https://nfm.soundestlink.com/ce/v/0/6abe3777aa32ed1b6a43d508

Every season brings new hit colours — but some tones never date. Today's newsletter is dedicated to one of the most endu...
28/09/2026

Every season brings new hit colours — but some tones never date. Today's newsletter is dedicated to one of the most enduring of them all — Dusty Rose. This shade sits at the intersection of pink and violet with a grey undertone, which is why it works across skin tones and feels more sophisticated than a straight pink. Today we're adding it to our Lourdes t-shirt and Isla Cocoon dress, and bringing back our most loved dress from last year — the Clara Kaftan in desert rose. xx https://nfm.soundestlink.com/ce/v/0/6aba37f5ab9228c64cb1ed1e

The proof is in the wearingWe've told you why we made the Lourdes t-shirt and what we love about it. But the real proof ...
24/09/2026

The proof is in the wearing

We've told you why we made the Lourdes t-shirt and what we love about it. But the real proof is in how our customers feel about it.

Here are a few of the reviews we've received since launching what has become one of our most loved pieces.

With a public holiday tomorrow and a long weekend ahead, we're sending our monthly shopping roundup a little earlier tha...
23/09/2026

With a public holiday tomorrow and a long weekend ahead, we're sending our monthly shopping roundup a little earlier than usual. Our top seller right now is our Lourdes t-shirt — sapphire blue leading, with white and black close behind. And our Chasing Tides dresses are slowly but surely building momentum, with the Magnolia in dusty rose getting a lot of attention. We think that one is going to be the dress for occasions this summer. Scroll on to see what everyone's been shopping. xx https://nfm.soundestlink.com/ce/v/0/6ab3a807406f07bfe3357789

22/09/2026

Here are the things I love about our Lourdes t-shirt — and I think you will too.

The fabric is a viscose spandex that feels like silk against your skin, stays cool in summer, and has just enough stretch to move with you.

The silhouette is slouchy but not shapeless — it follows the female form without being fitted. Take your true size for a relaxed fit, size down for something closer, or one up if you want it loose. Just don't go too big or the neckline sits too wide.

The sleeve sits at the elbow with a dropped shoulder, and there's a tab and button to roll it up if you want it shorter.

And then the details — a narrow neckband, exposed serger seams down centre front and back, side slits for movement, and a longer back hem for coverage.

All of it together makes this not just any everyday t-shirt.

Do you have those mornings where all you want is one item that makes you look instantly put together without spending a ...
21/09/2026

Do you have those mornings where all you want is one item that makes you look instantly put together without spending a minute figuring out your outfit? That's exactly what our Isla Cocoon dress is for. Roomy like a kaftan but with a little structure built into the silhouette, and endlessly easy to style — from sneakers and a leather jacket to statement jewellery and printed mules. Today she arrives in cocoa brown, joining twelve other colourways. xx https://nfm.soundestlink.com/ce/v/0/6ab1082bd43b269f57c6dc7c

There are a lot of considerations that go into designing a product — but the most personal one is asking myself what I w...
17/09/2026

There are a lot of considerations that go into designing a product — but the most personal one is asking myself what I would want in a garment, because I'm also a customer. That's how our Lourdes t-shirt came about. Four elements that built a classic- the fabric, the silhouette, the sleeve and the details make it not just any everyday t-shirt — and today's newsletter breaks down exactly what those are. Our free shipping special ends Sunday at midnight on any order of R699 or more. xx https://nfm.soundestlink.com/ce/v/0/6aabb23465e20693d788c560

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