27/05/2026
LABELHOOD HOUSE | MOmo Gifts & Souvenirs
motoguo ร MO PROBLEM TODAY collaboration is popping offline for a limited time! ๐๐ด๐๐๐ฐโญ๏ธ๐ง๐
As the first stop of the ใmomo่ก้น่กๅบใ(Literally translated as โmomo Chaos Districtโ), LABELHOOD HOUSE will transform into a temporary MOmo Gifts & Souvenirs Store, presenting the offline launch of the ร โMOmoโ collaboration series.
Founded in 2015, motoguo reinterprets grotesque aesthetics through a lens of romance, irony, and playful cynicism. Meanwhile, Shanghai- and Hong Kong-based creative studio MO PROBLEM TODAY has long been immersed in fashion culture, visual storytelling, and creative direction. This Childrenโs Day, the two โMOโ forces come together as โMOmo,โ bringing humor, absurdity, looseness, and everyday imagination into the physical world.
The โMOmoโ collaboration takes its name from the shared โMOโ in both brands โ sounding like the Cantonese phrase โๅไบ / mo siโ (โno problemโ), while also echoing the playful tone of the Japanese greeting โmoshi moshi.โ Inspired by old-school Hong Kong pawn shops, iconic TVB dramas, and Cantonese pop culture, the collection features a range of cheeky everyday objects including towels, dish sponges, badges, tumblers, greeting cards, caps, and more.
These seemingly ordinary but strangely irresistible souvenirs respond to lifeโs little problems with a playful, unserious attitude:
ๅไบๅไบ๏ผ็ฉๅฎๅ
็ฎ๏ผ
MO si mo si โ Play first, Solve later!
๐ Venue: LABELHOOD HOUSE, 796 Julu Road, Jingโan District, Shanghai
๐ Dates: May 29 โ June 14
๐ Media Day: June 1, 14:00โ19:00
