13/12/2017
Sports have remained the last bastion for traditional cable over the last few years as more and more consumers cut the cord. Networks with live sports have been able to charge a premium to distributors, but sports leagues are the bigger winners as they successfully demand higher prices for their broadcast rights. But even that's starting to fall apart.
Walt Disney announced plans to offer a stand-alone ESPN streaming service starting next year. CBS is working on a sports channel to complement its CBS All Access streaming service. As more consumers cut the cord, weighing on ad revenue, both companies are looking for ways to monetize sports fans.
Amazon is trying to get ahead of the trend by filling this important void after a consumer cuts the cord. By partnering with Discovery, it's able to provide access to sports without spending money on the costly rights. So even if only a few people end up subscribing to the Eurosport Player channel, Amazon isn't risking much of anything. On the other hand, if lots of consumers decide that Amazon Prime with Eurosport is superior to cable, it not only wins a share of the monthly subscription revenue for the Eurosport channel, it should attract lots of new Prime members as well.
The Amazon Sports & Outdoors Store is the leading online retailer of sporting goods and outdoor equipment. We feature specialty stores in popular categories like Exercise & Fitness, Golf, Skiing & Snowboarding, Cycling, Hunting & Fishing, Camping & Hiking, and Boating & Watersports. But because as an online retailer we enjoy the advantage of "unlimited" shelf space, we also feature stores -- and a wide selection of products -- for smaller categories like Skateboarding, Surfing, Paintball & Airsoft, Racquet Sports, and Team Sports. If you're a sports fan check out our Fan Shop. And if you consider yourself a hard-charging athlete check out our new Amazon Athlete store. No matter your sports passion or skill level, we're confident you'll find what you're looking for in the Amazon Sports & Outdoors Store
Shop trading cards and memorabilia, including autographed photos, jerseys, balls, helmets, and more from the NFL, NBA, MLB, and more.