WEMBLEY Suits & Accessories is a retail establishment that sells corporate fashionable clothing to men and women of the trendy generation. The Company is a new business aimed at providing men and women of the trendy generation stylish corporate clothing options to buy and wear. As the company's founders and as lovers of corporate outfits ourselves, we found that the Southern Nigerian Cities' curre
nt corporate-wear market is missing the mark especially in quality/price ratio. In fact, most clothing shops are sell clothes that are ideal for the street guys with the few corporate wears as unreasonably expensive, yet of low quality. While our initial goal is to open one boutique, expansion plans include potentially expanding our online retail store and/or building a well-recognized brand name which we are running at the moment and in the next turn, pe*****te a sizable portion of our neighboring cities through our online retail market. WEMBLEY Suits & Accessories is a business-to-consumer retail company. Male and female corporate wear lovers are our clear target customers. However, we do realize that we will likely attract some younger men and women who love funky corporate wears with our peripheral products. Therefore, it’s important TO NOTE that we do not offer products that are exclusive to the older audience that’s why our products must be CLASSY, FUNKY and trendy! WEMBLEY Suits & Accessories is being located in Benin City, Nigeria. Our company is a retail establishment selling fashionable clothing to a target ranging from the slightly interested-in corporate outfits to the very interested –in-corporate outfit category. Our business operates within the retail industry under the auspices of L.I.D with C.A.C registration number EN22644. Our mission is to offer men and women with a need for a wide selection of fashionable and body-flattering corporate clothing. Our aim is to establish our company as a pioneer in this trendy-obsessed industry and build a boutique brand name that will be synonymous with the corporate wear fashion industry revolution. PRODUCTS & SERVICES
The fashion and retail industry tends to be overly youth focused. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on our styles, colors and slim fitted couture to flatter everyone not excluding the lady Baby Boomer-Meeting the needs of her figure will be our specialty. FACILITIES
Acquiring new bricks-and-mortar locations spread all over the south-south while considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location. This includes deliveries and offloading, inventory management and administrative duties such as finance, buying and marketing. VARIETY (other accessories)
While apparel, such as business clothing, and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, wristwatches, hats, caravatt, slim &long ties, bow ties, shawls, roses, corset, cufflinks, waist bands, belly belts, stockings, etc. PRODUCT CATEGORY/PRICING:
WEMBLEY Suits & Accessories sell a combination of widely recognized suit brands as well as clothing lines from select fashion designers. We closely follow generational fashion trends as well as our own customers' purchasing preferences. Moreover, we tailor our inventory to meet the needs of the elderly too. Solely focusing on the styles, colors and fits to flatter the male stature plus the female figure is our specialty. We sell imported suits yet our pricing structure remains flexible, AFFORDABLE, and relatively CHEAP as we implement promo retail pricing on common brands as well as the standard practice. Additionally, we utilize a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. End of season sales, holiday and overstock sales, multi-buy savings and promotional coupons is currently being implemented at strategic intervals. UNIQUE FEATURES & BENEFITS
One key feature that separates WEMBLEY Suits & Accessories from all other local boutiques and chain department stores in this area is our commitment to providing CORPORATE generational TREND, stylish, quality clothing options. Because our primary concern is ensuring our consumers are happy with the fit and style of their purchase, we provide products tailored to all shapes and sizes of men and women. In addition, we make every effort to have petite and plus size versions of our merchandise in stock. If they are not in stock, ordering them is easy, cheap and efficient. Further, WEMBLEY Suits & Accessories is not just a store that sells clothes. Our clientele will benefit from an experienced, knowledgeable sales staff. Out of the gate, our goal is to implement what OUR CEOs call a superior “customer bewitchment” service system. Beyond our friendly reception and an inviting atmosphere, WEMBLEY Suits & Accessories will also offer customers fashion information and advice. Our trained personnel will provide professional fashion counsel that men and women simply cannot find at other clothing stores. This special service is likened to a beautician who offers advice on what hair styles best complement his/her client's face. There is also a standby tailor, ever ready to slim fit, adjust and/or amend any cloth to the exact taste of client. Our qualified fashion-industry expertise will ensure our customers walk away with the perfect fitted outfit. SCOPE/TARGETS:
WEMBLEY Suits & Accessories as a store is similar to Wal-Mart store in THE USA in that they sell good quality items at lower price with plans for a two chain department stores. But our industry research in Benin City indicates increasing frustration with the inferior quality, ineffective customer service and vastness of super-stores, the unconcerned sales staff and lack of selection often found at department stores. GOALS
The following is a list of business goals and milestones we wish to accomplish our first year of operations.
• Complete reinventing, stocking, hiring and initial marketing.
• Pe*****te and raise awareness in 60 percent our targeted consumer market.
• Achieve a profit margin of 50 percent.
• Build a solid customer base and mailing list.
• Generate repeat and referral sales.
• Become a profitable business with expansion potential.
• Establish a solid reputation as quality retail establishment. Our first major milestones will be securing funds and setting up our business. This is our major focus right now. In five years, we hope to have established our retail business within the community and within our industry. Furthermore, as co-owners, we would like to see the growth of our store with an increase in product lines, further pe*******on of the national market with online sales and, under the right set of circumstances, the opening of franchise WEMBLEY Suits & Accessories in strategic locations. CONTACT US:
Twitter:
Faceboook: wembleysuites
Website:www.wembleysuites.com
Mobile: 08179626900, 07053099383
[email protected]
