At JULAHAS, our practices and beliefs are old school, but our style is modern. Combining a European design sensibility with authentic skilled rural Indian craftsmanship, we have created all natural fashion accessories that are close to our heart.
Millions around the world, most of them women, are part of the textile industry. Yet, artisan communities world over are struggling to keep their age old heritage alive. Across villages, a lack of opportunities have created large scale migration to cities in search of employment, in a way forcing artisans to give up on the one thing that makes them experts - their craft.
As if in a parallel universe, is the emergence of the conscious shopper, looking for that unique, high quality product that also makes a difference. Fashion shouldn’t come at the price of the planet and its people. There has to be a better alternative!
Right there, JULAHAS found its purpose: to connect these universes in the best way possible.
The design aesthetics that most desire is often absent in the artisanal world. While people want to do good, they also want to look good. At JULAHAS, we believe aesthetics + ethics is the key to unlock the true potential of the artisanal communities to join the trillion dollar fashion industry.
Our team of young, global designers co-create with rural artisans, introducing to them contemporary design sensibilities and international production practices. Locally sourced natural materials and the in-house skills of our artisan partners complete the chain.
At JULAHAS, we want to include and invite you on our journey towards responsible fashion, from village to wardrobe, and offer you affordable ethical clothing that also makes a difference to the lives of the people who craft them.
It is a serious commitment, but we have made sure our fashion sense is not. Our pieces are fun, creative and evolving, encouraging its wearer to do the same. And as you journey with us we want you to know that while you do good and feel good, you can look damn good too!