New Optimist

New Optimist By putting the makers and the production process in the spotlight, we celebrate the beautiful craft of making garments.
•Circular ♻️ •Social 💚 •Local
(1)

YOU ARE INVITED TO THE NEW OPTIMIST SAMPLE SALE!Next week we will say goodbye to our shop & atelier in the Bilderdijkstr...
08/12/2022

YOU ARE INVITED TO THE NEW OPTIMIST SAMPLE SALE!
Next week we will say goodbye to our shop & atelier in the Bilderdijkstraat, a memorable part of the New Optimist history.
No better way than end with a giant sample sale!

This is your chance to shop previous collections pieces that did not pass the strict quality check made by our talented Ferhan, but are still looking great, and also unique samples we have made with love in our atelier in the heart of Amsterdam. There are definitely hidden gems, so don’t be late!

Save the dates 👇🏼
Thursday 15th, 14:00 - 20:00
Friday 16th, 12:00 - 18:00

📍Bilderdijkstraat 113, 1053 KN Amsterdam

Good to know
- First come, first served
- We will be sharing part of the stock on our stories
- Only card payments (no AMEX, sorry!)
- We have a fitting room
- Expect discounts of up to 70%
- We can't wait to see you!

Sentiero: men’s regular Tee.The ultimate men’s t-shirt. A regular cut that is tailored to perfection. Crafted solely fro...
07/12/2022

Sentiero: men’s regular Tee.
The ultimate men’s t-shirt. A regular cut that is tailored to perfection. Crafted solely from the finest organic and recycled cotton blend, this tee is bound to keep you in style for years to come. The logo patch is made using excess material in the production process and printed with water-based ink.

- Designed for circularity
- Hand-cut and sew in Amsterdam
- Lifetime repair service

Spread your optimism. Wear it

YES! We are ready for the next step and very exited to tell you we’re moving to a bigger space. Not in Asia or some indu...
01/12/2022

YES! We are ready for the next step and very exited to tell you we’re moving to a bigger space. Not in Asia or some industrial area, but right in the heart of Amsterdam. 🙌🏼
Here we’ll open the doors of the NO-Kledingfabriek, were we’ll accelerate our local, social and sustainable mission. Rattling sewing machines, rolled out fabrics in a creative melting pot with our talented makers. 💚

The New Optimist has developed, tested and put into practice a new and hyper-local production chain for the past 2 years. Our principles on how fashion should be made stand straight: Social, local & circular. We have proven that fashion can do without the old industry and within the limits of our planet.
Change is here, and you are part of it! Join us into a new fashion era.

Our shop is closed after this weekend, but our sample sale is coming up!
Stay tuned: we will open the doors of the NO-Kledingfabriek on March 23, and will celebrate with a grand opening.

Until then you can find us at:

SAMPLE SALE (Dec 15 &16, Bilderdijkstraat 109)
POP-UP SHOP BIJENKORF AMSTERDAM (from Feb 20)
GRAND OPENING (March 23)
ONLINE (link in bio)

Spread your optimism. Wear it.💚♻️🌱•
25/11/2022

Spread your optimism. Wear it.
💚♻️🌱




WEAR THE GIFT OF OPTIMISM 💚Each of our products are handmade and physically cared for by our talented makers. Therefor o...
23/11/2022

WEAR THE GIFT OF OPTIMISM 💚

Each of our products are handmade and physically cared for by our talented makers. Therefor our gift card shouldn’t be any different.

The gift card is wrapped in a bag with our cotton label and sealed with the sewing machine.

But hey, next to giftcards we can help you with finding nice presents too. Feel free to swipe for a small selection of options :).
All designed for circularity and locally cut & sewn in Amsterdam :).
Ready for you in our webshop.

Our Torrente in the making.⁠In our fall winter drop, we're working with more scraps than ever. Our designer Giulia is ge...
02/11/2022

Our Torrente in the making.

In our fall winter drop, we're working with more scraps than ever. Our designer Giulia is getting creative with every little scrap that she can find in the atelier.⁠
Find the Torrente in our webshop.
Spread your optimism. Wear it.

The most feminine sweater in our family. Tailored with a cropped cut to emphasise the contours of your body. You can eit...
28/10/2022

The most feminine sweater in our family. Tailored with a cropped cut to emphasise the contours of your body. You can either fold back the sleeves, add some statement jewellery, or unfold them to wear it oversized. The applications are made from fabric scraps. Crafted from the finest recycled and organic cotton blend.



What is the most important aspect of our garments?⁠⁠When you buy something, we believe you must literally fall in love w...
01/09/2022

What is the most important aspect of our garments?⁠

When you buy something, we believe you must literally fall in love with the look and feel of it. And if you love something you want it to last for a long time, right?⁠

That is why the circular design principles are the foundation of all of our design and production decisions. Our garments are made to stay with you for years on end.

You’ve got to love this summer! Most of the New Optimist team members are back from holiday. How about you? Back from a ...
23/08/2022

You’ve got to love this summer! Most of the New Optimist team members are back from holiday. How about you? Back from a nice break? Bursting of new energy?
We still have some nice summer items left in our shop. Stop by, or find them in our webshop.
Let’s keep the vibe going 😎, right?

Spread your optimism. Wear it!With our unisex shorts you can.Made of recycled  and organic cotton. Hand-cut and sewn in ...
13/08/2022

Spread your optimism. Wear it!
With our unisex shorts you can.
Made of recycled and organic cotton. Hand-cut and sewn in Amsterdam.

The members of our social atelier have contributed to every piece of clothing in our studio in Zaandam for the last 18 m...
02/08/2022

The members of our social atelier have contributed to every piece of clothing in our studio in Zaandam for the last 18 months.

With a little help and guidance, or room for their own pace, they have really done a lot of meaningful work!

Tomorrow our last episode of the mini-series will be released (you can watch these episodes on our youtube channel: New Optimist).

During this episode, we tell why the social foundation is so important to us. You will also hear what our next steps will be!

Okay... a little spoiler alert: shares with us what working at New Optimist means to her.

Stay tuned! 📺

We are so proud that many other stores are joining our movement by selling our garments. This way more and more people a...
19/07/2022

We are so proud that many other stores are joining our movement by selling our garments. This way more and more people are able to buy fair, sustainable and locally made garments.

Spread your optimism. Wear it ♻️⁠

What do you wear now the holiday us starting and the sun is 🔥again? Exactly, some nice comfortable shorts.⁠But let's do ...
08/07/2022

What do you wear now the holiday us starting and the sun is 🔥again? Exactly, some nice comfortable shorts.

But let's do a breakdown first. What are the shorts made of! 🧐

You may already know that our garments are a combination of organic and recycled cotton. But did you know that the elastic in our shorts is made of organic cotton and natural rubber? A perfect 100% natural and more sustainable alternative to more commonly used synthetic elastic tapes.
🙌🏼

Bloom in all the right places 🌼
15/05/2022

Bloom in all the right places 🌼

New drop incoming 💐⁠⁠Our spring collection is inspired by spreading optimism and blooming in all the right places. We lo...
11/05/2022

New drop incoming 💐⁠

Our spring collection is inspired by spreading optimism and blooming in all the right places. We love to see that our tribe of Optimists is growing by the day and spreading our journey 💚⁠

Spread your optimism. Wear it ♻️

Let's talk details today 👀⁠⁠ Our Aster crewneck is not only made of recycled and organic cotton. The white sleeve is act...
08/05/2022

Let's talk details today 👀⁠

Our Aster crewneck is not only made of recycled and organic cotton. The white sleeve is actually made of h**p.

We absolutely love how these fabrics and colours came together into this unique piece.⁠

**pfabric

Did you stop by our sample sale yesterday? 🤩Tag us in your post to show your scores 👑
28/04/2022

Did you stop by our sample sale yesterday? 🤩

Tag us in your post to show your scores 👑

Meet our atelier manager Idris!⁠⁠You might have already seen his face a few many times on this account and we thought it...
21/04/2022

Meet our atelier manager Idris!⁠

You might have already seen his face a few many times on this account and we thought it would be time to let you get to know him a little bit better.⁠

We asked Idris what optimism means to him in his life. As the proud new grandfather he is, he immediately said that when he thinks of optimism, he thinks of his grandson. He finds optimism in seeing him grow up and being part of the little guy's journey. ⁠

Optimism for Idris lies in caring for his family 💚

Meet our men's hoodie Birch 🔵⁠⁠We especially love this hoodie for it's playful design, which is screen printed on the ga...
14/04/2022

Meet our men's hoodie Birch 🔵⁠

We especially love this hoodie for it's playful design, which is screen printed on the garment.⁠

Tap to shop.⁠

Kick off your week with a smile 🤩⁠⁠We wanted to show you the stunning details on our unisex Marigold hoodie. Did you see...
04/04/2022

Kick off your week with a smile 🤩⁠

We wanted to show you the stunning details on our unisex Marigold hoodie. Did you see the asymmetrical pocket? 👀⁠

Tap to shop.⁠

Added a few more colours for our new drop 🌈 👀⁠⁠Which one do you like most?
03/04/2022

Added a few more colours for our new drop 🌈 👀⁠

Which one do you like most?

Sometimes, simplicity is all it takes ✔️ ⁠⁠Our Magnolia jacket is a true staple piece that anyone needs in their collect...
15/03/2022

Sometimes, simplicity is all it takes ✔️ ⁠

Our Magnolia jacket is a true staple piece that anyone needs in their collection. ⁠

Tap to shop & get a free care bag.⁠

Wow, the amount of scraps that we've collected and made into care bags (and other elements) is so exciting to us 🤩♻️⁠⁠Lo...
14/03/2022

Wow, the amount of scraps that we've collected and made into care bags (and other elements) is so exciting to us 🤩♻️⁠

Looking at all these scraps makes us feel even more proud of our circular design principles. Could you imagine that all of this could've gone to waste?⁠

We are still giving away our last care bags until this Wednesday. Feel free to stop by our atelier or webshop 💚

Celebrate the weekend 🤩⁠⁠Stop by our store for a chat and to try on our Tulip sweat dress. We still have a few care bags...
12/03/2022

Celebrate the weekend 🤩⁠

Stop by our store for a chat and to try on our Tulip sweat dress. We still have a few care bags to give away with each purchase, online and in store ♻️

Zooming in on our Tulip sweat dress 🌷The quality of our garments is our top priority. Therefor we’d like to show you up ...
10/03/2022

Zooming in on our Tulip sweat dress 🌷

The quality of our garments is our top priority. Therefor we’d like to show you up close, inside and out.

Tap our highlight to shop.

Let's talk scraps and design ♻️⁠⁠For our new sweater dress we've used scraps to add a pop of colour. Instead of printing...
08/03/2022

Let's talk scraps and design ♻️⁠

For our new sweater dress we've used scraps to add a pop of colour. Instead of printing our signature slash, we used the green scraps we had laying around and sewn it on. This makes each individual piece a unique one!⁠

Tap our highlight to shop.

Our collection is designed for circularity, until the very last scrap ✂️We’re always looking for new ways to up-cycle ou...
04/03/2022

Our collection is designed for circularity, until the very last scrap ✂️

We’re always looking for new ways to up-cycle our scraps. You may have already seen our scraps as tags on the side of your shirts or as colourful hang tags inside the garments.

But they can be way more than that! This month for example, we’ve used them to make care bags that you get with every purchase.

In our current design process we’re trying out fun things to make these scraps an even bigger part of our journey 🙌

Filling up our scrap window ✂️
02/03/2022

Filling up our scrap window ✂️

You might wonder.. How do we end up with scraps?⁠ ✂️⁠⁠We can't just place our patterns anywhere on the textile. There ar...
25/02/2022

You might wonder.. How do we end up with scraps?⁠ ✂️⁠

We can't just place our patterns anywhere on the textile. There are many factors we have to keep in mind before we cut. ⁠

The most important one being the directions of the grains in the textile (swipe to see what we mean). These must always be in a straight vertical line.
So, why must they be vertical and not horizontal?⁠

This has to do with the stretch of the textile. You can easily stretch this hoodie from the sides. This makes it more comfortable to wear. If the grains would've been horizontal, the weight of the textile would stretch down, making your hoodie longer and wear out earlier. We don't want that to happen!⁠

After this process, the textile looks like the backdrop of this post. The excess pieces, we use to make our tags, hang tags and this month also the special care bags!⁠

Tap to shop & claim your free care bag with your purchase 💚

Did you know that scraps also make great props for photoshoots 😜⁠The hoodie Lina is wearing is designed for circularity ...
23/02/2022

Did you know that scraps also make great props for photoshoots 😜

The hoodie Lina is wearing is designed for circularity and made of recycled Rcot© Texloop© cotton.⁠

Tap our highlight to shop and get a free care bag made of scraps with your order.

Adres

Rombout Hogerbeetsstraat 109
Amsterdam
1052VW

Openingstijden

Maandag 10:00 - 17:00
Dinsdag 10:00 - 17:00
Woensdag 10:00 - 17:00
Donderdag 10:00 - 17:00
Vrijdag 10:00 - 17:00

Telefoon

+31203621398

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer New Optimist nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Contact

Stuur een bericht naar New Optimist:

Delen

Kleding Winkels in de buurt



Dit vind je misschien ook leuk