21/10/2026
Exhibition “996-026. Memories of Italian sportswear in South Korea”
C.P. Company celebrates three decades in South Korea with the new exhibition “996-026. Memories of Italian sportswear in South Korea”, on view from 21st to 23rd October at the brand’s Seoul flagship store.
The project explores the journey of C.P. Company in South Korea alongside its long-standing partner, GF Fashion.
In the first part, the exhibition retraces the history of C.P. Company from 1971 to 1995, with a recreation of Massimo Osti’s iconic workspace, four pieces from the archive, and a Massimo Osti Studio pop-up.
The second part, from 1996 to 2026, showcases the garments worn by members of South Korea’s creative community alongside their portraits, with each piece displayed in C.P. Company’s signature transparent cases. The photographic portraits are gathered in a dedicated editorial publication, available only to exhibition attendees.
Opening hours with no registration required:
22nd October: 4:30 PM - 6:00 PM
23rd October: 11:00 AM - 6:00 PM
Address: 1F, 18-2 Dosan-daero 45-gil, Gangnam-gu