adidas and Maha Presents: A Jade Story
Inspired by our co-founder’s Asian heritage, where heirlooms are seen as a symbol of endurance and growth, our collaboration unveils the delicate reinterpretations of two heritage silhouettes by @adidasoriginals with a jade centrepiece. Believed to carry wisdom and strength, jade has a guiding presence of prosperity and protection that weaves through our generations and those to come.
We pay homage to our familial roots and continue our mission to uplift women and families across generations. This union serves as our token of appreciation for the community that forms the cornerstone of everything we do at Maha.
CREW
Director - Daan van Citters @daanvancitters
Creative Director - Robbert Maruanaya @rmar
DOP - Douwe Hennink @douwehennink
Producer - Daan Dagevos @daandagevos
Production Manager - Philip Plaisier @philipplaisier
Movement & Casting Director - Sascha Lekatompessy @sasleka
Assistent Movement Director - Moya Wenno @moyawenno
1st AD - Fabian van der Hulst @fabianvanderhulst
1st AC - Gemma Probst @gemmaprobst
2nd AC - Berta Banacloche @bertabanacloche
Steadycam - Abdurrahim Gulten @ab.gulten
Gaffer - Jeroen Zwart @jeroenzwart
Best Boy - Michiel Hageman @michiel_hageman
Electricians - Ton Cox @toncox & Rik Vaesen
Art Director - Jan Jasper van Oord @janjaspervanoord
Styling - Anna Claassen @annaclaassen
Styling Assistent - Masumi Lee @masumilee
MUAH - Anna Held @annaheld.makeupartist
MUAH Assistent - Li Xiaoxuan @li.makeup_artist
Location manager - Floris van der Wal @scoutguidetothegalaxy
Catering - Nanja Theus @nanjatheus
PHOTOGRAPHY
Photographer - Kwabena Appiah @sekyii
Photography Assistant - Hicham Louazna @hichamlouazna
CAST
Lead - Mathilde Lin @mathilde_lin
Ancestor 1 - Milly Trouerbach
Ancestor 2 - Cherony Pelupessy @cheronypelupessy
Ancestor 3 - Qiyun Zheng @qottonz
Dancing Couple - Ling Au-Yeung & Chun Chiu Chan
POST PRODUCTION
Edit - Daan van Citters @daanvancitters
Grading - Joppo @joppoindegrot
Composer - Joris Titawano @joris.titawano
SFX and mi
Inspired by our co-founder’s Asian heritage, where heirlooms are seen as a symbol of endurance and growth, our collaboration unveils the delicate reinterpretations of two heritage silhouettes by @adidasoriginals with a jade centrepiece. Believed to carry wisdom and strength, jade has a guiding presence of prosperity and protection that weaves through our generations and those to come. Embodying this belief, we crafted this special edition pair to be your long-lasting companion, featuring the Samba and Samoa by adidas Originals.With this collaboration, we celebrate Maha’s remarkable journey and longstanding partnership with adidas Originals. As an expression of our gratitude for this milestone, we pay homage to our familial roots and continue our mission to uplift women and families across generations. This union serves as our token of appreciation for the community that forms the cornerstone of everything we do at Maha. adidas x Maha launches exclusively online and in-store at Maha on the 6th of April.
@adidasoriginals @maha_amsterdam A Jade Story.
Can’t go wrong with a captivating university blue colourway. Head over to our launches page to sign up to the raffle for a chance to purchase the Air Jordan 1 Retro HIgh OG ‘University Blue’ 🫐🫐🫐 #mahaamsterdam #airjordan
Another enchanting event we had the pleasure of experiencing alongside our vibrant Maha community. Together with @adidasfootball and @playersunited, we spent a day inspiring each other and developing our skills.
Head over to our Journal and relive last weeks Football Clinic. Coming together through the power of sport ⚽⚽⚽ #mahaamsterdam #adidasfootball
Videographer: Patrick Kenawy @pkenawy
The Maha Sale is still ongoing. Enjoy even further price reductions on your favourite brands #mahaamsterdam 👕👕👕
Enjoy extra 15% off all items in our online sale section! Choose your favorite sale pick, enter code ‘15OFF2023’ during checkout, and score that extra discount. Offer valid until the 30th of June. 🛒🛒🛒 #mahaamsterdam #sale
A bright take on the timeless Air Force 1 and the Nike ACG Terra. With hand-stitched notched soles, leather lace tips and silver Swoosh grips. The J Force 1 Low LX is now available in two classic colour schemes at Maha, online and in-store. 🏁🏁🏁 #mahaamsterdam #nike #jacquemus #jforce1
As the anticipation builds for this year’s Women’s World Cup, we shine a spotlight on the inspiring talent within the modern football movement. Unfolding a powerful narrative both on and off the field through a harmonious union of two creative forces that blends the sportswear expertise of @adidasoriginals with the artistic vision of soulful designer @walesbonner.
Head to our Journal to discover the incredible journey of a team comprised of local heroes. Consisting of strong, resilient female athletes who have founded a supportive community that provides a safe haven for women on the field to thrive and make their mark.
Visit our launches page and sign up to our raffle for the adidas x Wales Bonner Samba ‘Silver Metallic Gum’ and ‘Cream Yellow’ for a chance to purchase, or get your hands on any of the other styles online and in-store tomorrow. 🏃🏻♀️🏃🏻♀️🏃🏻♀️ #mahaamsterdam #adidasoriginals #walesbonner
Director: Patrick Kenawy @pkenawy
DOP: Cas Kerssens @caskerssens
Edit: Elisa Camphuis @elisa.yilisha
Edit Assist: Kevin Camphuis kevincamphuis
Grading: Luke Osborne @lkosbrn
Music: Diamé Morreau @diame.wav
Talent: Aya el Ghayyati Fares / Benedicta Bibuku @ohhibenoe / Dounia Daali / Dounia el Ghayyati Fares / Hadidja Simbarakiye @hadidsimba / Larissa Boerenstam @larissaboerenstam / Saloua el Mazouni @elmazouni.coaching / Samya Mabtoul